PHILADELPHIA (September 14, 2010)—On Wednesday night October, 13th brother Derek and Farah Ennis will headline an International boxing card that will originate from the National Guard Armory in Northeast Philadelphia.
The show will be promoted by No Limits Promotions and Fingermann Promotions
Derek Ennis, the current USBA Jr. Middleweight champion will be in the main event scheduled for ten rounds in a non-title bout against an opponent to be named later.
Ennis of Philadelphia has a record of 22-2-1 with thirteen knockouts and is coming off one of the most exciting victories of his career as he outlasted Gabriel Rosado on July 30th at the Arena in Philadelphia in what was one of the most anticipated fights in Philadelphia in a decade.
The two went toe to toe over twelve rounds and thrilled the sellout crowd and will go down as another classic battle between Philadelphia fighters.
When the scores were tallied, Ennis gained the victory by scores of 117-111; 116-112 and 114-114 to make the first defense of the USBA belt.
Ennis won the USBA Jr. Middleweight title with a tremendous back and forth brawl and won a hard fought twelve round unanimous decision over Eromosele Albert on October 16th and The Legendary Blue Horizon.
Ennis and Albert exchanged hard combinations in close and the near-sellout crowd at The Legendary Blue Horizon was entertained as the fight was one of the best in Philadelphia in the past few years.
Ennis won by scores of 116-112, 115-113 and 115-113 in the bout for which most ringside observers thought could have gone either way.
That win catapulted Ennis into the world rankings as he is now ranked number ten by the IBF.
The win over Rosado was Ennis’ tenth straight victory and he holds win over Albert (22-3-1), John Mackey (11-3-2) and Troy Browning (20-2-1) in that streak.
The co-feature will pit Ennis’ brother and undefeated Super Middleweight, Farah Ennis in an eight round bout against an opponent to be named.
Farah has a record of 16-0 with ten knockouts and is coming off a third round stoppage over Reggie Pena on August 28th in Atlantic City and is quickly becoming a force in the loaded Super Middleweight division.
He has been one of the most active fighters around as this will be his sixth fight in 2010 and he has stepped the competition with each bout. His previous five bouts have produced knockout victories for Ennis.
The twenty-seven year old has a very diverse style as he has won fights by displaying his terrific boxing ability while in other bouts he has shown awesome knockout power like the aforementioned bouts.
In those bouts, Ennis has stopped Emanuel Gonzalez (9-6) in three rounds, Frankie Santos (17-8-4) in two rounds, Steve Walker (24-24) in one round and Ennis stopped grizzled veteran Demetrius Davis (20-23-5) in three rounds on July 30th in Philadelphia.
The twenty-seven year old Ennis turned pro in February of 2006 by scoring a second round stoppage over Sylvester Golding in Philadelphia.
He has fought up and down the east coast by fighting in Pennsylvania, Maryland and Tennessee and this will be his first fight in New Jersey.
A full undercard will be announced shortly.
The National Guard Armory is located at 2700 Southampton in Philadelphia
Tickets priced at $40, $60 & $90 can be purchased at:
Peltz Boxing
2501 Brown Street
Philadelphia, PA
215-765-0922
No Limits Promotions
124 Chestnut Street
Suite 7
Philadelphia, PA
215-925-4130
SEPHORA RAISES ITS PROFILE.(starts marketing campaign)(Brief Article) go to website sephora coupon code
WWD May 10, 2002 | Weil, Jennifer PARIS — For the past 15 years, Sephora saw no need to advertise here. But times have changed.
The retailer claims it has finally achieved enough consumer awareness to be considered a brand, not just a store. Also, the battle for Europe has reached a decisive stage, with Parfumeries Marionnaud — who’s long been in the ad game and bills itself as France’s number one player — swiftly starting its putsch in other European countries. Moreover, with rumors swirling that Sephora is up for sale, the moment’s opportune.
Come May 16, the LVMH Moet Hennessy Louis Vuitton-owned perfumery chain’s European branch will unveil its first ever large-scale campaign, and media push since 1987, to leverage the brand. It will consist primarily of billboard ads and in-store visuals.
“Last year, we did an in-depth brand study — when Serge Brunschwig [president of Sephora Europe] arrived — to see how Sephora stores were perceived,” explained Alexandre Rata, the company’s private label manager. Sephora, they found, had become a beauty reference, with its wide selection and “freedom” offered through its open-sell format among the aspects lauded by people canvassed in Paris, Marseilles and New York.
As a result, Rata reported: “We have something to say.” Sephora, added Brunschwig, has now reached the critical mass for this type of venture. The chain now has 393 doors.
Its new ad campaign, set to break first in France and then roll out to other European countries, probably Italy and Poland first, is the next step in Brunschwig’s strategy to keep Sephora on the cutting edge.
While the company would not disclose numbers, industry sources estimated the campaign will cost between $3 million to $4 million.
The phrase “Beauty is a language” serves as the tag line for the campaign, at whose heart are nine visuals and eight text panels depicting the story of a young woman and man at intimate moments of the morning and evening, which run side by side above the in-store merchandising units. For it, Rachel Kirby and Lawrence Chapman were shot by Glen Luchford, of Le Singe agency.
The campaign is chockablock with soft-focus, dreamy visuals meant to transform the store’s spirit. web site sephora coupon code
The first visual depicts a young woman bathing, while the next panel reads: “My bath oil reminds you of me.” In the subsequent image, the woman looks at herself in a mirror, and its text panel reads: “My body lotion reminds you of me.” The story progresses with images of the young woman lying down, then she and the man are present. Texts refer to the effects body lotion, fragranced soap, lipstick, fragrance and eau de toilette have on the pair.
In one institutional campaign, which is the last visual in the in-store series, the woman has her hands cupped around her mouth as though shouting or whispering the slogan. This will be on 15,000 billboards throughout France and also over part of the Samaritaine department store building in Paris, which is under construction and will house a Sephora megastore. The other institutional campaign, which shows part of the woman’s made-up face and the tag line, is destined for 3,000 billboards.
In all, some 6,000 new images will be mounted in Sephora stores across France.
“Beauty is a language” will also appear on sales clerks’ black long-sleeve T-shirts, on the newfangled Sephora shopping bags and on 150,000 fragrance blotters.
There will also be a radio campaign in France, from May 16-26, comprised of 15- and 30-second spots.
“It’s not just an advertising campaign, but a veritable philosophy,” explained Rata, referring to the entire package.
And it is a philosophy the public is meant to espouse.
Starting in six days and running through the end of May, when customers enter the Sephora Champs-Elysees flagship store, they’ll be handed a copy of the perfumery’s new “manifesto,” which concludes: “Beauty is a language and Sephora is expert. Sephora affirms and proves that beauty is a rich, living, eternal language. Beauty is a language. It’s beautiful. Sephora.” Weil, Jennifer