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Jhonny Gonzalez
Saturday in Carson, Calif., Jhonny Gonzalez floored Abner Mares with a left-hook lead in the third minute of their featherweight title match then stopped Mares at 2:55 of round 1, scoring the sort of delightful upset that makes prizefighting a dasher of corporate plans and the corporate-minded folks that plan them.

Saturday’s plan was to continue a coronation of Mares, the 126-pound Mexican titlist who, in light of Nonito Donaire’s recently razed stature and Guillermo Rigondeaux’s impossible style (he’d handle Mares more easily than he handled Donaire), has run out of what opponents might attract large crowds, and fees from Showtime, a network long supportive of Mares for the good reason that he won its 2011 bantamweight tournament. Mares was valuable to Showtime though more important to Golden Boy because he was a first prizefighter developed by the outfit into a world champion, an accomplishment disproving, in small part, what was rightfully said of the promoter – handsome figurehead, good salesmen, no eye for talent.

There is, in other words, no chance Golden Boy expected its first homegrown world champion to get stretched in fewer than three minutes by a stalking-horse Mexican they promoted in an inaugural Boxing World Cup nearly eight years ago, when Gonzalez stopped Ratanachai Sor Vorapin to win the WBO’s bantamweight title, one Gonzalez defended seven months later against Fernando Montiel, in a rainstorm of boos at a venue then named Home Depot Center. Four months after that Gonzalez made the best fight any American saw live in 2006, a super bantamweight donnybrook with Israel Vazquez, a fight Vazquez won by 10th-round knockout, a fight that, were it not for YouTube, would have won 2006’s fight-of-the-year honors.

A 2007 knockout loss, on a body shot from a southpaw, a nifty bit of crossed-over footwork by one of the two best Filipino fighters Americans have seen, Gerry Penalosa, marked Gonzalez as the sort of man who did not win his biggest fights, which in its way made him pleasantly predictable, pleasant for being predictable, to any matchmaker looking to sell his network a genuine test, from a fabled and ubiquitous “tough Mexican” challenger, for any great young fighter. But Jhonny “Jhonny” Gonzalez did not see his career the way others do.

Gonzalez does not show the same self-deprecation about his craft he does about his name; in a number of interviews at Desert Diamond Casino, just south of Tucson, Ariz., in 2008 and 2007 and 2005, Gonzalez proved himself serious to a point of surliness, a man who believed he was cut from elite cloth and did not cotton to insinuations that first-round knockouts of unremarkable opponents like Leivi Brea were about burnishing a resume bright enough to get him beaten by more talented men on pay television.

The plan for Saturday was to have Showtime commentators walk a circular tightrope like this: While it would be an insult to Jhonny Gonzalez’s legacy to say he’s now what he was in his prime, it would also be an insult, an outrage even, to imply he is anything but the sternest possible test for Mares – a true superstar who just proved himself such by knocking out a man, in Gonzalez, many of us believed had a chance to beat him. That loop, repeated and reversed and reiterated thrice more, is how Saturday was scripted to go when Mares, the young superstar who once ate out of garbage cans and reminds himself he once ate out of garbage cans whenever he considers throwing money away (in garbage cans, one presumes), either scored a remarkable stoppage after round 8 or an incredible stoppage before then.

Instead of another Mares coronation, though, Showtime and Golden Boy must presently put together a rematch their young star must win – or else do it the HBO way, pretending Gonzalez no more beat Mares than Timothy Bradley beat Manny Pacquiao or Rigondeaux beat Donaire, and risk looking equally ridiculous. Writing of HBO, a child of Time Warner, a company that wisely divested itself of Time Warner Cable a few years back, there is Time Warner Cable’s ongoing contractual dispute with CBS, the parent company of Showtime. A goodish number of subscribers who pay Time Warner Cable to watch Showtime programming were sent scrambling for pirated online streams of Saturday’s fight because Time Warner Cable now blocks Showtime channels with a script that begins “The outrageous demands from CBS . . .”

It is the verbiage of businesschildren, not businessmen. Raised in a garishly self-interested generation to believe compromise is ever a synonym for weakness, the leaders of these companies, politicians more than entrepreneurs, and grotesquely overcompensated more than anything, now fail at one thing they are good at, if they are objectively good at something: Making a deal. They interrupt their customers’ service for the good of their customers, they say, and this is true, because their customers are not the witling Americans who purchase their products, but rather what computers daytrade their stocks, an army of machines collectively and absurdly called “shareholders” that sets executive compensation via the ticker symbols TWC and CBS. Any Time Warner employee of any kind itching to defend this system might first answer a simple question – “Why are we no longer called ‘AOL Time Warner’?” – and then familiarize himself with the historical omniscience of this free-market system that once openly guffawed at his company’s expense, and expenses.

Look elsewhere, then, for character, and find Jhonny Gonzalez and Abner Mares’ interaction on Twitter 38 days before their title match. While in training to render one another unconscious on Aug. 24, they had this exchange in their native Spanish on July 17:

Mares: A greeting to my great friend and proximate rival @JOGLEZ who is training hard, the same as I am, to give you all a great fight. #mexico

Gonzalez: @abnermares00 equally, a hug (for you), champion, and we’ll see each other in the ring. Encouragement!

That is what character looks like.

Bart Barry can be reached at bart.barrys.email (at) gmail.com

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