Las Vegas – As the doors swing open on the 2015 UFC Fan Expo®, UFC® will unveil a completely transformed visual identity – the first since the mixed martial arts (MMA) organization was purchased by Zuffa, LLC in 2001. The biggest transformation will be experienced by fans watching UFC® 189: MENDES vs. MCGREGOR this Saturday, with the launch of a completely redesigned graphics package.
UFC’s new visual identity, designed in partnership with Hollywood-based branding and marketing agency Troika, celebrates the UFC position as an undeniable force in the world of sport. It further brings to life the UFC brand attributes: premium, electric and lionhearted, while also elevating UFC athletes as larger-than-life heroes.
The broadcast will feature innovations throughout the on-screen information system, enabling depth of storytelling while enhancing the viewing experience with a low profile footprint that does not distract from the action in the famed Octagon®. UFC also moves to center clock in broadcast – a first in combat sports.
“UFC has and always will be true to its DNA,” UFC Chief Global Brand Officer Garry Cook said. “We didn’t set out to reinvent ourselves, we looked at ways to build on our solid foundation and better deliver on a broad range of storytelling components, providing more context and meaning, and further enhancing the viewing experience for our fans.”
With an increasing slate of content available across a wide range of platforms, design elements where heavily focused on providing navigational clarity and product differentiation for fans. The newly designed logo architecture and brand signatures, which include an ownable tab system utilized across all UFC properties, will be especially prominent in marketing and promotional materials serving to distinguish Pay-Per-View (PPV) events from broadcast and those exclusive to UFCFIGHTPASS.com.
An overview of UFC’s new visual identify can be viewed here: http://media.ufc.tv/PR/UFC_BRAND.pdf
For a full look at the transformed UFC broadcast identity tune-in on Saturday, July 11 as UFC 189: MENDES vs. MCGREGOR goes live on Pay-Per-View at 10 p.m. ET/7 p.m. PT.
For additional information please visit UFC.com, and follow UFC on Twitter @ufc.
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About UFC®
UFC® is the premier mixed martial arts (MMA) organization and largest Pay-Per-View event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 158 countries and territories to over one billion TV households worldwide in 21 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS®, a digital subscription service that is available throughout the world with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM® locations, and owns UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT® (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club®, UFC Fan Expo®, UFC branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.
About Troika
Troika is an Entertainment, Sports & News branding and marketing innovations agency specializing in partnering with media companies to strengthen brands, build audiences and create experiences that resonate with fans. The agency’s team of strategists, anthropologists, creative directors, marketers, writers, designers and animators is known for building foundational brand and marketing strategies that drive business and seamlessly activating them through world-class creative executions. Troika’s client roster includes; UFC, ESPN, Riot Games, HBO Sports, CBS Sports, Amazon, ABC, AMC, Cirque du Soleil, CNN, The CW, FX, HULU, Turner, and multiple NBA and NFL teams. For more information, visit troika.tv.
