UFC® ANNOUNCES PETER VESEY AS SENIOR VICE PRESIDENT OF AGENCY PARTNERSHIPS

Las Vegas – UFC® is pleased to announce Peter Vesey has joined the organization as Senior Vice President of Agency Partnerships. Based in the New York City metropolitan area, Vesey will lead UFC’s strategic partnerships with top advertising agencies around the world to ensure the continued success of UFC and the growth of its brand. Opening a satellite office in the New York region will uniquely position UFC to maximize its role as an important media influencer, while uniting key sponsors and global advertising agencies to create compelling marketing solutions and impactful ideas.

On the announcement, UFC Executive Vice President of Global Marketing Partnerships Michael Mossholder said: “Peter brings extensive experience and knowledge to the UFC organization and we are thrilled to have him build strong partnerships with leading advertising agencies. With a dedicated executive based in the New York area, UFC will be able to better manage the needs and relationships between our sponsors and advertising agencies around the world.”

As an industry leader in creating innovative and successful marketing campaigns, Vesey has developed start-up organizations, managed transitions during corporate mergers, and expanded new business at every level of his career. Previously at FOX Sports, Vesey successfully developed and managed the UFC portfolio for the network, negotiating strategic partnerships between the organizations and key sponsors like Coca-Cola, Samsung, Microsoft, Reebok, Anheuser-Busch and Harley-Davidson. Vesey was also part of the launch team for Classic Sports Network— which was ultimately sold to ESPN— and oversaw its tremendous growth as a leader in the emerging market of sports programming.

Vesey added: “As UFC continues to develop captivating stories around its brand and athletes, the advertising industry has quickly recognized UFC for its growing and passionate audience. With the UFC organization experiencing tremendous expansion over the past few years, it will be important to identify advertising partnerships that can utilize the strength of the UFC brand by leveraging its key sponsors to deliver compelling ideas to our audience.”

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About UFC®
UFC® is the premier mixed martial arts (MMA) organization and largest Pay-Per-View event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 158 countries and territories to over one billion TV households worldwide in 21 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS®, a digital subscription service that is available throughout the world with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM® locations, and owns UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT® (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club®, UFC Fan Expo®, UFC branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.