By Norm Frauenheim-
Deontay Wilder, whose powerful right hand is often called his single dimension in the ring, is fighting a multi-dimensional campaign on both sides of the ropes for further respect and a bigger audience.
Short-term, that means a chancy test against Luis Ortiz Saturday night in a Showtime-televised bout (6 p.m. PT/9 p.m. ET) at Brooklyn’s Barclays Center. Long-term, it’s a fight for numbers – audience share — in an attempt to pressure Anthony Joshua into a fight later this year instead of 2019.
It’s problematic. Ortiz, who has plenty of his own power, is good enough to beat Wilder, especially if he is distracted by his attention on business beyond Saturday night.
If Wilder looks right, left, ahead or at anything other than the Cuban heavyweight directly in front of him, a big Ortiz punch could quickly leave him with only a look at bleak future. Simple as that.
During the last couple of weeks, Wilder (39-0, 38 KOs) has been promising a third-round knockout of Ortiz (28-0, 24 KOs, 2 NC) while also calling out Joshua, who has been quietly at work on taking care of some of his own business later this month, March 31, against Joseph Parker.
Is Wilder good enough at multi-tasking to accomplish all he hopes to? Maybe. Ortiz is reported to be 38, yet looks older and often moves around like a man with more years on his body than on his birth certificate.
“I don’t have any worries about Ortiz at all,’’ Wilder said in one of many interviews “When I look at Ortiz, he doesn’t look powerful. I know he has nice skills like all Cuban fighters. That’s nothing to me. It’s going to be up to him to prove me wrong.”
Guess here is that Wilder’s bigger body and over all athleticism will be enough to wear down and eventually wear out Ortiz. But an upset would not shock.
Put it this way: there’s a better chance Wilder loses to Ortiz than Joshua loses to Parker, of New Zealand. Depending on the bookmaker, Wilder is favored from minus-325 to minus-230. On those same books, Joshua is an overwhelming favorite – a prohibitive minus-2500.
Meanwhile, any talk from Wilder about Ortiz inevitably turns to Joshua.
“I don’t want anybody to change their prediction about me versus Joshua after what they see on Saturday night,’’ Wilder said not long after he said he had no worries about Ortiz.
But there’s more than an Atlantic ocean that separates Joshua and Wilder. There’s a universe of options and Joshua has all of them. The London heavyweight has become a rock-and-roll-like star in the UK, drawing crowds of 90,000 and 70,000 in his last two fights. Wilder isn’t even the biggest draw in his hometown, Tuscaloosa, also home for Alabama’s Crimson Tide, college football’s perennial power.
In large part, that’s why Wilder is talking. And talking. He’s trying to get more American fans interested in him, and he’s trying to talk his way into a 2018 date with Joshua, who already has a couple of possibilities. The biggie would be a rich blockbuster with UK rival Tyson Fury. The trouble with that one is the unpredictable Fury, whose erratic lifestyle has been a bigger opponent than just about any heavyweight contender.
If that lifestyle continues to keep Fury out of the ring, there’s always a plan for Joshua to introduce himself to the U.S. First rumored stop: New York. But there’s speculation that Joshua’s American debut would be against Jerrell “Big Baby” Miller instead of Wilder. Maybe, a big audience and a big Wilder victory could change Joshua’s mind. Wilder’s quick stoppage of Bermane Stiverne on Showtime last November drew a peak audience of 887,000, according to Nielsen. A Fox audience for his stoppage of Gerald Washington last February peaked at 1.86 million, also according to Nielsen.
If there’s an increase in the audience by several multiples and a dramatic Wilder knockout of Ortiz, maybe Joshua re-considers. But, again, maybe is the key word here. Even if Wilder accomplishes all he hopes to with Saturday’ WBC title defense, Joshua promoter Eddie Hearn might want to let the interest in Wilder-Joshua percolate for a while. Marinate is the promotional word for it.
Marinate would only frustrate Wilder. But that’s a better option than losing to Ortiz.
