By Norm Frauenheim-
In a quick-moving debate, it’s Terence Crawford’s turn to do what Vasiliy Lomachenko did last week. Guess here is that Crawford will deliver with a definitive victory over a name in a further claim on the top spot on the pound-for-pound debate.
Amir Khan still has name recognition, which is the last thing to fade in a game that will sell the last remnants of celebrity long after the physical reflexes are gone.
It’s unforgiving.
It’s dangerous.
It’s business
Few other than Khan (33-4, 20 KOs) think there’s much chance at upsetting Crawford (34-0, 25 KOs), who Top Rank’s Bob Arum is trumpeting as the best welterweight he has promoted since Sugar Ray Leonard. Arum, of course, is also saying that Khan has a better shot than either oddsmakers and/or pundits say he has. Crawford-Khan Saturday night at New York’s Madison Square Garden is an ESPN pay-per-view fight (6 p.m.PT/9 pm ET), after all.
Long term, the PPV number is critical. Above all, it looms as a way to measure Crawford’s drawing power. There’s no argument about the welterweight’s emergence as a fighter.
He’s a consensus top five in the pound-for-pound debate. In this corner, he’s No. 1, and has been for a while, even in the wake of the Top Rank-promoted Lomachenko’s breath-taking stoppage of an unknown lightweight last Friday at Los Angeles Staples Center. Lomachenko’s wizardry made Anthony Crolla look like a vanishing prop in a magic show. In the fourth round, Crolla was finished. Forgotten.
Khan’s hand speed might keep him around for a few more rounds than Crolla. The emphasis is on might. Khan was about a 16-1 underdog a couple of days before opening bell. The odds against Crolla were about the same at this time last week. Celebrity sells, but don’t bet on it.
In what looks like a very smart play. Arum is wagering Khan’s public profile will help the pay-per-view ($69.95 for high def). If Crawford ever gets a chance to fight Errol Spence Jr. – and there are plenty of familiar reasons to think he won’t, a strong PPV number looms as important leverage at the negotiating table.
There were reports of 380,000 to 400,000 buys for the FOX PPV telecast of Spence’s one-sided decision over Mikey Garcia at AT&T Stadium in Arlington, Tex., on March 16. Credit Garcia with creating the attraction by his gutsy jump in weight to 147 pounds. But Spence’s dominance was enough to win over many who initially invested in the PPV out of interest in Garcia’s risky venture.
A key is whether Crawford can produce a similar number. Khan, like Garcia, might help. Crawford has appeared on PPV only once. It wasn’t good. Between 50,000 and 60,000 bought a Home Box Office PPV telecast of his victory over Viktor Postol in July 2016. Arum said he lost about $100,000 of funds he invested in a telecast that went pay-per-view because HBO didn’t have the budget for it.
In the nearly three years since Postol, however, there are signs of a Crawford emergence that puts the Omaha welterweight at the doorstop of big-money stardom. His 12th-round stoppage of Jose Benavidez Jr. in October averaged 2.2 million viewers, peaking at 2.7 million, according to Nielsen.
It was a bout carried on ESPN’s regular channel instead of the premium ESPN+. It was the most viewed fight in 2018.
The question is whether momentum from Benavidez will propel Crawford into a New Year, this time with a definitive victory over a known name and a solid pay-per-view number. That could add up to combo hard to ignore, even for a Spence who for now looks as if he is more content to fight fellow PBC welterweights Shawn Porter, Keith Thurman and Manny Pacquiao.
