BROOKLYN, NY (January 30, 2024) – Overtime, builder of disruptive new sports leagues, announced today the return of OTX (Overtime Boxing). In Year 2, OTX will host eight fight nights globally starting with:
- March 29: OTE Arena, Atlanta
- April 19: OTE Arena, Atlanta
- May 31: Red Owl Boxing, Houston
- June 28: OTE Arena, Atlanta
Returning sponsors include DAZN, as OTX’s media rights partner, and Nutrabolt, owner of C4 Energy®, one of the fastest-growing energy drink brands in the United States, as its beverage sponsor. With explosive energy and enhanced endurance to elevate performance, C4 Performance Energy® fuels sport and fitness lifestyles with Energy That Hits, especially in the ring.
For the first time, as part of OTX’s partnership with DAZN, all fights will be distributed not just on the DAZN app, but streamed on DAZN’s social media channels and Overtime’s social media channels. This innovative approach increases access in a sport that often has barriers to bringing in new fans, with limited availability to watch the fights without a paid subscription.
“OTX is all about action-packed boxing, developing the next generation of stars while creating a fresh fan experience for boxing fans,” said Brandon Rhodes, GM of OTX. “We do this by creating an interactive distribution approach, bringing the broadcast to them and storytelling the Overtime way.”
“We are excited to be working with Overtime again building on an excellent first year in the sport,” said Alfie Sharman, VP of Marketing at DAZN. “Overtime and DAZN are a natural fit, both disruptors in the market and both looking to push the boundaries of sport and entertainment.”
OTX will sign ten fighters to multi-year deals which include guaranteed fights, storytelling, social coverage, and brand sponsorship opportunities. Additionally, Overtime is also introducing a new 154 Ib (8)-fighter single-elimination OTX Tournament that will kick off on April 19. The final two fighters will compete for an OTX promotional contract and an OTX Title. There will also be a cash prize for the winner.
“We want to empower the next generation of fighters to chase their dreams and OTX provides them with the platform to do so,” said Britton Hardin, Senior Director of Fighter Operations of OTX. “We’re about being additive to the sport’s ecosystem through storytelling, action-packed boxing and genuinely cultivating an impactful connection between the fighters and the next generation of fans.
“Performance is our game, and there’s no better way to embody Energy That Hits than in the boxing ring,” says Robert Zajac, Chief Marketing Officer at Nutrabolt. “We are so thrilled for C4 Energy to show up at the OTX Arena for the second year and to deeply connect with the next generation of boxing stars and fans.”
Year 1 of OTX featured unforgettable moments from fighters like Elijah Pierce, Albert Bell, and Kurt Scoby, creating a vibrant atmosphere akin to a nightclub with VIP sections and DJ sets. Innovations included:
- Smaller Ring: The 18x18ft ring is smaller than a typical major fight providing a close proximity of fighters and more action during the fight
- KO Bonuses: If a fighter gets a KO at any point in the fight, they are entitled to a bonus
- Money Round: The first and last rounds serve as the “Money Round” where fighters receive a more lucrative bonus compared to a general KO
- Overtime Round: If there was a draw after the regularly scheduled rounds, there was an additional winner take all round
The success of OTX was reflected in its staggering growth on social media, becoming the #1 fastest growing US Sports Media account across Instagram and TikTok, with over 1 billion views in just six months.
About Overtime
Overtime builds disruptive new sports leagues and IP aimed globally at the next generation of sports fans and athletes. Overtime owns and operates, OTE and Overtime Select in basketball, OT7 in football and OTX in boxing, and leverages digital-first content across its network of accounts engaging its community of nearly 100 million fans and followers. Overtime’s business model is driven by sponsorships, brand relationships, e-commerce, licensing and media rights.
Overtime is funded by top VC firms, industry leaders, and athletes, including Liberty Media Corporation, Andreessen Horowitz, Counterpoint Global (Morgan Stanley), Sapphire Sport, Winslow Capital, Bezos Expeditions, Spark Capital, Micromanagement Ventures (the family of the late David Stern), Black Capital, Blackstone Strategic Partners, Alexis Ohanian, Drake, Quavo and 40+ NBA and NFL stars including Carmelo Anthony, Kevin Durant and Trae Young. Over 6% of active NBA players have invested in Overtime. The company is led by CEO and Co-Founder Dan Porter, an innovative thought leader with 30+ years of experience in mobile gaming, education, media and marketplaces.
About DAZN
DAZN is a leading digital sports platform in Italy, Spain, Germany, Belgium, Portugal, Japan, Canada, US and the UK. Its wide range of exclusive content includes top-flight football from the world’s most popular competitions – Bundesliga, English Premier League, J.League, LaLiga, Serie A, and the UEFA Champions League, in addition to the biggest sports from around the world – Formula 1, NFL, NBA, MotoGP and the UFC. DAZN is a global home for boxing and combat sports through its partnerships with Matchroom Boxing the Professional Fighters League, and a global home for Women’s Football with UEFA Women’s Champions League and Finetwork Liga F. DAZN is adding more and more sport to its platform to create a destination for sports fans.
DAZN is reimagining the way people enjoy sport. With a single, frictionless platform, sports fans can watch, bet, play, share, socialise, and buy tickets, NFTs and merchandise. Live and on-demand sports content, anywhere, in any language, on any device – only on DAZN.?
DAZN is a global, privately-owned company with employees in over 25 countries. For more information on DAZN, our products, people, and performance, visit?www.dazngroup.com.?
About Nutrabolt
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).
Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
Nutrabolt’s portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit www.nutrabolt.com.
