April 7, 2023; San Antonio, TX, USA; Jessie Rodriguez steps on the scale to weigh in for his bout tomorrow night the Boeing Center at Tech Port in San Antonio, Texas. Mandatory Credit: Melina Pizano/Matchroom.
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By Norm Frauenheim –

Jesse Rodriguez, whose simple nickname is synonymous with his power in the ring, is putting some of that Bam into the pound-for-pound debate.

His thorough seventh-round stoppage of accomplished Juan Francisco Estrada last Saturday is prompting a shuffle in some ratings, yet not all.

From this corner, Rodriguez’ comprehensive performance – he scored two knockdowns and got up from one – puts him in the top five.

On this list, Rodriguez is No. 4, behind Terence Crawford at No.1, Naoya Inoue at No. 2 Oleksandr Usyk at No. 3 and one spot ahead of Tank Davis at No. 5. Shuffle them anyway you like. After all, it’s only an argument.

That said, the 24-year-old Rodriguez delivered an argument hard to ignore. Some of the prominent ratings weren’t convinced. They kept him in the second five, behind Canelo Alvarez, Dmitry Bivol, Artur Beterbiev, Tank and – in some cases – Shakur Stevenson.

The pound-for-pound debate is political, meaning that evidence gets ignored and opinions are rooted in stubborn ego. Conclusion: They’ll never change.

Still, it’s hard to understand how any fair-minded rating can keep Rodriguez out of the first five. To do so is a little bit like scorecards turned in by judges Javier Camacho and Robert Tapper. Through the sixth round, Camacho had Estrada winning, 57-56. On Tapper’s card, it was even, 56-56.

What were they watching?

Not what a roaring crowd of 10,000 at Phoenix’s Footprint saw. Not what I saw either. I was there.

I suspect the controversial cards wouldn’t have mattered had the fight gone the distance. Rodriguez’ dominance was evident in the opening rounds with agile footwork that seemed to confuse Estrada.

His dominance was more evident throughout the next four-plus rounds with knockdowns in the fourth and the finishing blow – a paralyzing body shot — in the seventh.

It also was evident in the unshakeable poise he showed in getting up from a knockdown – the first in his career — in the sixth.

Over the final rounds of the fight, he would have convinced Tapper and Camacho that their rounds were just wrong. Guess here: He would have won a one-sided decision.

But he wound doing a lot more than just that: In a further expression of his nickname, he proved he had the power to take it out of the judges’ hands. Bam, he scored an astonishing knockout of a fighter who had never been stopped. That’s what pound-for-pound contenders do.

In part, I suspect some of the pound-for-pound ratings didn’t jump him into the first five because of traditional bias against the little guys. The flyweight categories – 108 to 115 pounds – have always been ignored.

But there have been exceptions. Bam is just the latest and perhaps the biggest. What’s intriguing is the terrific way in which Matchroom promoter Eddie Hearn has moved him up a scale from anonymity to prominence.

Hearn has done it at the right time and mostly in the right place. Phoenix has been the launching pad for the San Antonio fighter’s ascendant career.

Phoenix is an emerging boxing market, yet with one aspect missing in many cities. It grew up with a fundamental appreciation of the lightest weight classes. A personal story: I spent much of my newspaper career covering Hall-of-Fame junior-flyweight Michael Carbajal for The Arizona Republic.

About three decades later, I meet fans in their 30s and 40s. They tell me that their dad used to read my stories about Carbajal in The Republic. They say they’re fans today because their dads were.

I think of them when I hear Hearn say that Phoenix fans “are very educated.’’ They are, especially about the flyweights. Today’s growing generation of Phoenix fans learned about the little guys from their dads.

Move the clock forward to today, to Bam.

It’s no coincidence that he won his first title at Footprint, a downtown Phoenix arena that Carbajal helped open in 1992 with a junior-flyweight title defense. Thirty years later, Bam won his first major title there, the then vacant World Boxing Council’s 115-pound belt, with a unanimous decision on Feb. 5, 2022.

He defended it a couple of times, relinquished it and then won a vacant 112-pound title against Christian Gonzalez at home in San Antonio in April 2023.

Then, it was back to Phoenix at Desert Diamond Arena in suburban Glendale where he retained the 112-pound title by punishing the entertaining Sunny Edwards, forcing the UK fighter into a ninth-round surrender in front of a lively crowd of about 5,000. That performance put Rodriguez into pound-for-pound ratings – at ninth or 10th — for the first time.

Next stop: A return to Phoenix, this time back to Footprint against the 37-year-old Estrada, one of the best little guys in his flyweight generation. This time, the crowd doubled, jamming the lower bowl for a chance to see a pound-for-pound star’s coming-out party.

After the concussive conclusion, Hearn stood in the ring and thanked the crowd.

“Thank you, Phoenix,’’ he said.

Hearn also said that Phoenix and Japan share a rare appreciation for the smaller weight classes. It’s a reason, in part, that some Phoenix fans will pay attention to Kazuto Ioka’s fight against Argentine Fernando Martinez bout for two 115-pound belts Saturday in Japan.

After taking the WBC title from Estrada, Rodriguez said he wanted the winner in a bout that might represent another step up in the pound-for-pound debate and toward a showdown that has already entered the public imagination:

Bam-versus-Inoue.

“Right now, it’s a fantasy fight,’’ Bam said with wisdom not often heard from somebody still in his early 20s.

It is fantasy. Inoue, a former junior-flyweight and super-fly champion, is fighting at junior featherweight.

“I got to work my way up,’’ Rodriguez said.

He does.

But his victory over Estrada is a further testament to the Bam who gets up, works his way up, on many scales, including one that turns fantasy into reality.

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