Los Angeles , CA– Fightbook, the premier social network for the fight industry, is proud to announce the addition of Brendan Gibbons to its growing leadership team. Gibbons will take on a key role focused on athlete and fan activation, helping to strengthen community engagement and build deeper connections across the sport.
Brendan joins Fightbook alongside Business Development Advisor Tim VanNewhouse and Founder & CEO Mark Habibi as the platform continues to expand its reach within the fight world. With a lifelong connection to boxing, Brendan brings not only experience, but a deep understanding of what drives both fighters and fans.
The son of renowned boxing figure Sean Gibbons—who has helped guide the careers of numerous World Champions and some of the sport’s most charismatic figures—Brendan was raised around the ring. His knowledge of the business, forged through mentorship and hands-on experience, makes him a natural fit for this role.
“I’ve seen the sport from every angle—from the gym to the corner to the boardroom,” said Gibbons. “I believe in what Fightbook is building because it puts fighters first and brings fans closer to the action. I’ve watched Tim VanNewhouse work closely with my father and have seen the impact he’s had in multiple areas of the sport. When I heard he had joined forces with Mark Habibi, I knew it was something special. I’m honored to be part of this team.”
“Brendan is someone who gets it—he’s been around the sport his entire life and has a natural feel for what fighters and fans respond to,” said VanNewhouse. “Working with his father over the years, I’ve seen Brendan grow into a sharp and passionate contributor to the boxing world. I’m excited to now be working alongside him at Fightbook.”
In his new capacity, Gibbons will focus on initiatives that elevate the athlete experience and activate fans across digital and in-person touchpoints. From branded content and social engagement to event-driven campaigns, his work will help drive Fightbook’s mission of making the sport more connected and accessible.
“Brendan brings an incredible mix of legacy, instinct and modern perspective to the team,” said Mark Habibi, Founder & CEO of Fightbook. “He understands fighters, respects the craft, and knows how to create energy around the sport. He’s the perfect addition to the Fightbook team”.
Fightbook, currently in development and launching soon, continues to position itself as the go-to digital hub for fighters, promoters, matchmakers, and fans—streamlining matchmaking, amplifying stories, and fueling the next era of the fight game. For pre-registration, visit Fightbook.com
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