Riyadh, Saudi Arabia & London, UK (18th October 2024) – His Excellency Turki Alalshikh, Chairman of the Board of Directors of the General Entertainment Authority, today announced a major new partnership between Riyadh Season and next-generation boxing promoter, BOXXER, starting with the ‘High Voltage’ event at the Copper Box Arena in London on Saturday night (October 19th) headlined by fast-rising superstar Adam Azim and the explosive Ohara Davies.
The partnership sees Riyadh Season become Official Partner of all upcoming BOXXER events in the UK and Ireland with integrations into pre-promotional activity in the build-up to every show and as part of fight night.
The collaboration brings together two entities with a shared vision of innovation and the growth of boxing globally. Riyadh Season has transformed the sport in the past twelve months and this new partnership with BOXXER is further evidence of its commitment to the future of boxing, with support for spectacular fight nights that entertain audiences in the UK & Ireland and internationally.
Founded in 2018 by Ben Shalom, BOXXER has grown rapidly to become one of the world’s leading boxing promotions in just a few years. BOXXER events air LIVE and exclusively on Sky Sports in the UK and Ireland, with a fast-expanding international footprint of 150+ territories globally including a broadcast partnership with NBC in the USA.
BOXXER is home to a world-class stable of fighters featuring world champions, fan-favourites, Olympic medallists and unbeaten contenders in both the men’s and women’s sport.
Ben Shalom, Founder & CEO, BOXXER, said: “We are honoured to partner with Riyadh Season and support His Excellency Turki Alashikh’s vision for boxing. Last Saturday’s opening show was nothing short of spectacular and we look forward to shining a bright light on all of the upcoming events. Ahead of a series of BOXXER events to be announced in the next fortnight, the partnership starts now with another huge night for British boxing on Sky Sports this Saturday when young superstar Adam Azim will take on the dangerous Ohara Davies. There’s much more to come from BOXXER and Riyadh Season and we look forward to seeing what the future holds.”
To find out more about Riyadh Season, visit https://riyadhseason.com/en-US.
