Dan Rafael of espn.com is reporting that September 17th Welterweight bout between Floyd Mayweather and WBC champ Victor Ortiz will be televised by HBO PPV and will have some of HBO’s sister networks such as as TBS and TNT involved with promoting the telecast.
“We have finalized our deal with HBO. We obviously had very intense negotiations,” Golden Boy Promotions CEO Richard Schaefer told ESPN.com. “What we wanted to do is ensure that all the different Time Warner (HBO’s parent company) assets will be in play one way or the other, including the Turner Broadcasting assets and the Time Inc. assets, which is their magazines.”
t is a significant development for HBO, which was rocked earlier this year by the loss of pound-for-pound king Manny Pacquiao when Top Rank promoter Bob Arum took Pacquiao’s May 7 fight against Shane Mosley to rival Showtime, which handled the pay-per-view production and distribution.
Did that help Schaefer make a favorable deal?
“I’m sure it didn’t hurt,” he said. “Do I think HBO was especially motivated to get the biggest and widest exposure? Sure. HBO is very motivated, and Time Warner is very motivated to show the boxing world and public what they can do. I was negotiating with very willing partners.”
“We wanted to make sure all other assets that HBO has available will be fully utilized to support this fight and give it the widest possible exposure,” Schaefer said. “I am very happy that HBO Sports and HBO senior management were very open and that we had productive conversations, which fell on open ears. HBO seems very motivated and excited to show the world what they can do utilizing their vast array of assets.”
One concrete example of how the fight will gain wider exposure than just on HBO: The reality series “24/7,” which follows the buildup of major HBO PPV fights, will be replayed on one of the Turner networks, Schaefer said. The most likely would be TNT, TBS or truTV.
Schaefer said he did engage Showtime, which was interested in Mayweather-Ortiz.
“We had conversations with them,” Schaefer said. “We explored alternatives with Showtime, but we did not go that far.”
Schaefer also revealed the title of the fight: “Star Power.”
“Mayweather is the biggest star, and Victor Ortiz is one of the most powerful guys in the sport. He knocks everybody down,” Schaefer said. “You have a star fighting a guy with great power. You have a guy in Mayweather who attracts star power. You go to a Mayweather fight and it’s a who’s who showing up. It’s ‘Star Power.’”
“Floyd was very much involved as it relates to the marketing strategy. He came with very specific ideas and requests as it relates to what he wanted to see,” Schaefer said.
Schaefer also revealed that Saul Alvarez and Erik Morales could be part of a mega Pay Per View undercard lineup
“If we can get Canelo and Morales both on the pay-per-view, I think the sky’s the limit of what we can do in pay-per-view,” Schaefer said. “That would make it an even bigger event for the fans.”
