HOUSTON (May 7) – Canelo Alvarez and James “Mandingo Warrior” Kirkland hosted the final press conference in Houston on Thursday, May 7 ahead of their showdown on May 9 at Minute Maid Park and live on HBO World Championship Boxing ®. Golden Boy Promotions Founder and President Oscar De La Hoya, SMS Promotions Chairman and CEO Curtis “50 Cent” Jackson, and Future Hall of Famer and Golden Boy Promotions Partner Bernard Hopkins were also in attendance to support their fighters ahead of Saturday’s bout. Also in attendance were promoters Mike Battah, President of Leija*Battah Promotions and Jesse James Leija, Texas Boxing Legend and Founder of Leija*Battah Promotions.

Other fighters on the Canelo vs. Kirkland undercard in attendance at Thursday’s press conference included co-main event fighter Humberto “La Zorrita” Soto (65-8-2, 35 KOs),2012 Olympian Joseph “Jojo” Diaz Jr. (15-0, 10 KOs), Chinese heavyweight sensation, Taishan (3-0, 2 KOs), KeAndre Gibson (12-0-1, 5 KOs), Joshua Clottey (38-4, 22 KOs), Ryan Martin (12-0, 7 KOs), and James Leija Jr.

Here is what the fighters and the promoters had to say at the press conference:

CANELO ALVAREZ, Former WBC and WBA Super Welterweight World Champion:

“Thank you all for being here. I want to say thank you for all of the support you have been giving me. We have worked very hard to come out with this victory.

“It’s very easy to say words, but once we are in the ring, let’s let the fists do the talking.”

OSCAR DE LA HOYA, Founder and President of Golden Boy Promotions:

“We are excited to be once again partnering with the champion network, HBO, where everyone is guaranteed to watch the best that boxing has to offer.

“Some people weren’t too content with the May 2 performances but one thing is for sure: people are very excited to watch some action with Canelo Alvarez and James Kirkland on May 9.

“As a promoter, you want to work with fighters that want to go against the very best. That is what is so exciting for me about promoting this event because that’s what we’ll have on May 9. The best fighting the best.

“James is one of the most decorated punchers and fighters. He brings power, and he brings excitement to ring.”

JAMES KIRKLAND, Super Welterweight Contender:

“I have been looking forward to this moment for a long time. We had this fight set up once before but it was canceled due to an injury.

“My training camp has been outstanding. Canelo brings a lot to the game; he has a great team backing him. I would like to thank the fans, HBO, and everyone who will be at the fight. Thank you. Team Kirkland!”

CURTIS “50 CENT” JACKSON, Founder and Chairman of SMS Promotions:

“This is excitement. Originally, I was just passionate about boxing, I was just a fan, but now, to be a part of what could possibly be the biggest fight of the year, that is really exciting.

“I want to thank everyone, Golden Boy Promotions, Oscar De La Hoya, Bernard Hopkins, HBO, and everyone working behind the scenes to make this fight happen.

“One of my up and coming fighters for SMS Promotions, Ryan Martin, will also be fighting on May 9.

“We will definitely get a chance to see some action on May 9 at Minute Maid Park. It’s the perfect place for this fight.”

HUMBERTO SOTO, Former Three-Division World Champion:

“I want to thank the promoters for bringing back this level of fighting.

“It’s going to be another great fight. We have youth versus experience, and the fans are going to win. Don’t miss this fight, thank you so much.”

BERNARD HOPKINS, Future Hall of Famer and Golden Boy Promotions Partner:

“Thank you everyone that participated in putting this event together. Right now, these fighters have a chance to be the ‘next big thing.’

“This will be the shortest comment I’ve ever made: Canelo, you’re healthy, right? (nod) Kirkland, you’re healthy, right? (nod) Then, we’re going to fight, ya’ll.”

Mike Battah, President of Lieja*Battah Promotions:

“When we started Leija*Battah Promotions three years ago our goal was to bring the best, fan friendly fights to Texas and years later we have proven it.

“Where else can you get a megastar like Canelo and a dangerous fighter like Kirkland fighting two or three hours from your home? We have fighters from Houston, and San Antonio, and other parts of Texas that will be on a mega-fight undercard like they have never experienced. It is important to showcase these Texas fighters on this big stage.”

JESSE JAMES LEIJA, Texas Boxing Legend and Founder of Leija*Battah Promotions:

“Houston, we want you to come and bring out the best boxing fans in the world. It is the best atmosphere to be boxing in a baseball stadium.

“On May 9 at Minute Maid Park my son is making his professional boxing debut. He is a graduate of St. Mary’s University. Come out and support this great event.

“I want to thank these two amazing fighters, Canelo and Kirkland in advance, because we are going to have a great night.”

JOSE “CHEPO” REYNOSO, Manager and Trainer for Canelo Alvarez:

“On Saturday night we are going to see two tremendous warriors go toe to toe.

“At the end of the night Canelo will be shouting Viva Mexico with his fists.”

EDDY REYNOSO, Head Trainer for Canelo Alvarez:

“At training camp we worked very hard, very dedicated. And, once again, thanks to all the press for the coverage you’ve given us.”

PETER NELSON, HBO Sports Vice President of Programing:

“This is exactly the kind of caliber event that makes stars.

“More people are going to see this event than anything since Muhammad Ali fought here in Texas.

“I think that this is one of the signature events HBO will have this year. These are the stars of today, Canelo Alvarez and James Kirkland.

“This presents a great opportunity for Humberto Soto to bring his career back to a big stage. We are going to see fighters fulfill their potential on Saturday night.”

REID RYAN, President of Business Operations for Houston:

“The fight is definitely being talked about in the City of Houston. We are very excited about this event.

“There is a buzz surrounding this event. The phone has been ringing all day at the stadium. People are excited for this event. It will be the first boxing event at Minute Maid Park.”

BAY BAY McCLINTON, Strength and Conditioning Trainer to James Kirkland:

“I only train greatness. On Saturday night, you will see greatness. You are going to see a different James Kirkland.

“The last time Mexico came to Texas, remember this: remember the Alamo.

“I always ask my fighters, ‘You want to be good, or you want to be great?’ Tomorrow, he’s [Kirkland] going to be great.”

GREG ALVAREZ, Combative Sports Manager of the Texas Department of License & Regulation:

“Thank you to Golden Boy Promotions, Leija*Battah Promotions and all the people that are putting this show on.

“This is the biggest single day event Texas is going to have.

“I’m real excited for this big fight, the real fight.”

Tickets for May 9 Canelo vs. Kirkland are priced at $350, $150, $100, $50 and $25, plus applicable fees and service charges, are available for purchase at Astros.com/boxing, the Minute Maid Park Box Office (Monday-Friday, 9:00 a.m. – 5:00 p.m.) all Ticketmaster outlets, by calling Ticketmaster at (800) 745-3000, online at www.ticketmaster.com. There is a 19-ticket limit per household.

Canelo Alvarez vs. James Kirkland is a 12-round super welterweight bout presented by Golden Boy Promotions in association with Canelo Promotions, SMS Promotions and Leija*Battah Promotions. The fight will take place Saturday, May 9 at Minute Maid Park in Houston and is sponsored by Corona Extra, Mexico – Live it to Believe it!, Fred Loya Insurance and O’Reilly Auto Parts. Doors open at 11:00 a.m. CT and first bout starts at 11:10 a.m. CT, the HBO World Championship Boxing telecast begins at 9:00 p.m. ET/PT.

For more information, visit www.goldenboypromotions.com, www.canelopromotions.com.mx, www.smsboxing.com, www.hbo.com/boxing and www.astros.com/boxing, follow on Twitter at @GoldenBoyBoxing, @SMS_Boxing, @HBOBoxing, @Canelo, @KOKirkland, @Astros @LeijaBattahPR become a fan on Facebook at Golden Boy Facebook Page, https://www.facebook.com/SMSBoxing, www.facebook.com/HBOBoxing or www.facebook.com/astros and visit us on Instagram @GoldenBoyBoxing, @smsboxing and @HBOboxing, @Canelopower, @Kirklandsworld. Follow the conversation using #CaneloKirkland.

HOUSTON (May 7) – Canelo Alvarez and James “Mandingo Warrior” Kirkland hosted an open-to-the-public media workout in Houston on Wednesday, May 6 at Minute Maid Park in advance of their highly anticipated clash on May 9 at Minute Maid Park and live on HBO World Championship Boxing ®. Hundreds of fans came out to the stadium to watch their favorites get in the ring ahead of Saturday’s mega-fight. Golden Boy Promotions Founder and President Oscar De La Hoya and SMS Promotions Chairman and CEO Curtis “50 Cent” Jackson also attended the workout to show their support for their respective fighters Canelo Alvarez and James Kirkland ahead of Saturday’s bout. Also in attendance were promoters Mike Battah, President of Leija*Battah Promotions and Jesse James Leija, Texas Boxing Legend and Founder of Leija*Battah Promotions.

Other fighters on the Canelo vs. Kirkland undercard in attendance at Wednesday’s workout included co-main event fighter Humberto “La Zorrita” Soto (65-8-2, 35 KOs),2012 Olympian Joseph “Jojo” Diaz Jr. (15-0, 10 KOs), Chinese heavyweight sensation, Taishan (3-0, 2 KOs), Alfonso “El Tigre” Lopez (23-3, 18 KOs), Eugene “Mean Gene” Hill (31-1, 21 KOs), KeAndre Gibson (12-0-1, 5 KOs), Ryan Martin (12-0, 7 KOs), James Leija Jr., and Antonio Capulin (14-0, 6 KOs).

Here is what the fighters and the promoters had to say at the workout:

CANELO ALVAREZ, Former WBC and WBA Super Welterweight World Champion:

“I am ready to fight tomorrow if needed. I feel excited that the fight is nearly here.

“Kirkland is a strong puncher so I have been sparring with southpaws to be prepared for May 9. I am strong too and I will also look to fight intelligently on Saturday.

“I want to thank all of the fans for their support. I want them to enjoy the fight, and get to see the action in the ring they’ve been waiting for.”

JAMES KIRKLAND, Super Welterweight Contender:

“I know that I come with excitement, with what fight fans want to see. Knowing that my fans and supporters that are spending their hard earned money to come to this fight motivates me. I work just as hard as them when they are out there pushing that clock to make the money to come see the fight.

“My first meal after the fight? That’s classified information! [laughs] That’s going to be one hell of a good meal that I am going to eat after the fight. I’m a seafood guy, but I love it all, including the sweets. I’m definitely going to have my choice of meal after the fight.”

HUMBERTO SOTO, Former Three-Division World Champion:

“For my training camp, I’m at a high altitude in Temoaya, Mexico, near Centro Ceremonial Otomi. The altitude is almost 5,000 meters. The oxygen is excellent; my routine starts with a run on the morning, then I take a bath before breakfast. At 2:00 p.m., I go to the gym for a couple of hours, then back to the camp, bath, rest, eat, by the evening, sometimes, we watch some movies, play cards or just talk. Sometimes it can be tedious or monotonous but I know that’s the sacrifice that we all have to make to get big rewards.

“For my bout against Gomez on May 9, I know that will be a tough fight, a difficult one. We’re working hard to get the win. I know Gomez is dangerous, but I think that my experience and the fact that I also want to be a champion again will make the difference.”

JOSEPH DIAZ JR, 2012 U.S. Olympian and Featherweight Prospect:

“It’s a dream come true to be on the Canelo-Kirkland undercard. This is probably the biggest stage in my life to be fighting in front of a big crowd at this point.

“I’m not scared to fight in front of a big crowd at Minute Maid Park on May 9. I fought on a stage kind of similar in the 2012 Olympics. There where tens of thousands of people there and millions of people watching me in the United States and all around the world. I just have to zone out and focus on my opponent.

“After the weigh in, I’m probably going to eat some Italian food, maybe have a lot of carbs and some protein to replenish my muscles and make sure I am hydrated to be strong for the fight.”

TAISHAN, Heavyweight Prospect:

“Right now, I am focused on getting better in each fight, becoming victorious of course. Whether knockout or decision doesn’t matter. I feel better after each fight, and I’m staying focused and keeping my eye on the prize.

“My strategy for May 9 in the ring is to use my jab. The jab is the most important part of boxing; it’s everything.

“I’m not thinking about how big the crowd will be on May 9. It’s another stage, another fight, so I will go in and do what I need to do.”

RYAN MARTIN, Lightweight Prospect:

“Training camp has been an ongoing thing. I had a fight four weeks ago so I went right back into camp that Monday. Training camp has been very consistent; it’s going according to schedule, and I am ready to put on a show.

“I am not worrying about what my opponent brings to the ring. He is going to be worried about what I bring.

“It means a lot to me to be on the Canelo-Kirkland undercard. It’s very humbling to be a part of an event like this, and I am ready for it.”

JAMES LEIJA, Jr., Welterweight Prospect:

“My dad [Jesse James Leija] is behind me 100 percent. He’s my trainer and the best advice he has given me is to just relax and remain calm. No matter how big the crowd is, you tell yourself that you are just back in the gym.

“This is one of the biggest cards of the year, and I am very happy to be a part of it.

“Fans watching on May 9 can expect very skilled technical fighting from me. I am a student to the game first of all, having seen my father go through it as a professional boxer; seeing what works and what doesn’t. He’s telling me how to approach to game more scientifically rather than just going and being a brut.”

ALFONSO “EL TIGRE” LOPEZ, Light Heavyweight Contender:

“I’m really excited and overwhelmed. I want to put on a good performance for the fans. It’s a great opportunity for every fighter on this card because it’s such a huge event.

“I’ve been jabbing in the gym with the absolute best to prepare; he’s a Cuban southpaw. I’m ready to make this a smart fight, an intelligent one.”

EUGENE “MEAN GENE” HILL, Heavyweight Contender:

“I’m excited to fight on the undercard for Canelo Alvarez and James Kirkland.

“I’ve been training at a high pace so my opponent will have to fight me at a fast pace.

“This training camp, I’ve been training three times a day and eating right. I’m going to get the knockout.”

KEANDRE GIBSON, Welterweight Prospect:

“I’ve had a good training camp. Earlier in my camp, I got two to three weeks of sparring in with Manny Pacquiao for his fight with Floyd Mayweather and it was a great experience. I picked up a lot from him. Letting your hands go and throwing more punches, switching off from fast punches to power punches and tricks in the ring.

“Fans can expect action from me on May 9. They can expect a lot of speed, a lot of power, and a lot of punches. For me and my guy, we will be going toe to toe.”

OSCAR DE LA HOYA, Founder and President of Golden Boy Promotions:

“Canelo Alvarez is ready for this fight on May 9 against the ‘Mandingo Warrior’ James Kirkland. This fight is what the fans have been waiting for: action in the ring, top fighters going for it, not afraid to fight.

“There will be no running in the ring on May 9, that’s for sure. Once that first bell rings, fans watching the action live from Minute Maid Park and on HBO World Championship Boxing won’t be able to look away until it’s over, whether by knockout or decision.”

CURTIS “50 CENT” JACKSON, Founder and Chairman of SMS Promotions:

“Outside of the Manny-Floyd fight, this really is one of the biggest fights in boxing this year. Watching it at Minute Maid Park live is a must.

“Some of that same energy that Mike Tyson had, James has. That same killer instinct is there. You have some fighters that have fighter blood for real. That’s James. That leaves it to me to find the right for him because all he wants to do is fight. James is a guy that goes headfirst at the biggest opportunity.

“I like Ann Wolfe as a trainer. But, I did see James get down in weight faster this training camp with Rick Morones and Bay Bay McClinton.”

JESSE JAMES LEIJA, Texas Boxing Legend and Founder of Leija*Battah Promotions:

“He has so many different styles; he is almost like a chameleon. We trained so he could do a little bit of everything in that way so when he fights in the ring, the opponent will have to try figure out how to fight five different styles.

“It’s mind-blowing to think that my son is doing something that I did for so long. It’s one of the toughest sports in the world and it’s one of the scariest things to do for a parent to see one of their kids step into. It takes a lot of guts and a lot of courage for anyone to step into those four corners.”

MIKE BATTAH, President of Lieja*Battah Promotions:

“James Leija Jr. will be making his professional debut on Saturday’s mega-fight he will have a platform to showcase his skills.

“Capulin, Lopez, and Hill , who were out here today, have a great fan base in Texas and are here to represent. Fans will get to see some of their favorite fighters in the ring on Saturday.

Tickets for May 9 Canelo vs. Kirkland are priced at $350, $150, $100, $50 and $25, plus applicable fees and service charges, are available for purchase at Astros.com/boxing, the Minute Maid Park Box Office (Monday-Friday, 9:00 a.m. – 5:00 p.m.) all Ticketmaster outlets, by calling Ticketmaster at (800) 745-3000, online at www.ticketmaster.com. There is a 19-ticket limit per household.

Canelo Alvarez vs. James Kirkland is a 12-round super welterweight bout presented by Golden Boy Promotions in association with Canelo Promotions, SMS Promotions and Leija*Battah Promotions. The fight will take place Saturday, May 9 at Minute Maid Park in Houston and is sponsored by Corona Extra, Mexico – Live it to Believe it!, Fred Loya Insurance and O’Reilly Auto Parts. Doors open at 11:00 a.m. CT and first bout starts at 11:10 a.m. CT, the HBO World Championship Boxing telecast begins at 9:00 p.m. ET/PT.

For more information, visit www.goldenboypromotions.com, www.canelopromotions.com.mx, www.smsboxing.com, www.hbo.com/boxing and www.astros.com/boxing, follow on Twitter at @GoldenBoyBoxing, @SMS_Boxing, @HBOBoxing, @Canelo, @KOKirkland, @Astros @LeijaBattahPR become a fan on Facebook at Golden Boy Facebook Page, https://www.facebook.com/SMSBoxing, www.facebook.com/HBOBoxing or www.facebook.com/astros and visit us on Instagram @GoldenBoyBoxing, @smsboxing and @HBOboxing, @Canelopower, @Kirklandsworld. Follow the conversation using #CaneloKirkland.

Las Vegas (FEBRUARY 24, 2014)–Two-Time world champion Jesse James Leija
and Leija Battah Promotions has committed to attend the inaugural Box Fan Expo this September at the Las Vegas Convention Center.

Since acquiring his promotional license with successful entrepreneur Mike Battah, Two-Time World Champion Jesse James Leija has produced some of the most successful fight cards in San Antonio, Texas, in collaborative effort with Golden Boy Promotions.

“I can’t wait to meet the true boxing fans at the Box Fan Expo! It’s so much fun for me to meet boxing fans and make new friends.”

Every year, one of the biggest boxing weekends of the year is Mexican Independence Day. In 2014, that weekend has just got bigger, better and more fan accessible with the announcement of the FIRST-EVER BOX FAN EXPO.

Box Fan Expo will take place on Saturday, September 13th, 2014 at the Las Vegas Convention Center and will run from 10am to 6pm.

To Purchase tickets click: www.BoxFanExpo.eventbrite.com/

Box Fan Expo is the ultimate fan experience that was created to promote the entire boxing industry and to allow fans to celebrate and join their favorite boxers and boxing celebrities. The event will feature boxing legends, today’s superstars, Hall of Famers, future prospects and the stars of today all under one roof.

The event will also feature major promoters, ring card girls, sanctioning organizations as well as trainers, referees, commentators and announcers. Anyone that directly or indirectly represents the sport of boxing will have a chance to showcase themselves to the boxing fans and whole industry. Also in attendance will be exhibitors, sponsors, television broadcasters and media.

Box Fan Expo will also feature different activities such as meet and greets, autograph sessions, photo ops and you can weigh in and face off with your favorite fighters.

Throughout the next several months, there will be weekly updates on the many stars that have already committed their appearance at the Box Fan Expo.

For anyone in the industry who would like to be involved and reserve a booth, contact

Box Fan Expo at:
U.S.A Telephone Number: (702) 997-2099 or (514) 572-7222

Email [email protected] | For more info go to:www.boxfanexpo.com

PLEASE NOTE : see link at bottom of page for our Press Media kit.

Box Fan Expo is committed to helping the Retired Boxers Foundation which is a nonprofit organization that helps improve the quality of life for retired fighters. This is a fantastic opportunity for sponsors, retailers and anybody involved in the boxing industry to get involved and be a part of this once in a lifetime event and help out this great cause.. Box Fan Expo is proud to announce that part of the proceeds from the event will help the Retired Boxers Foundation.

CLICK HERE FOR MEDIA KIT

SAN ANTONIO – The promotional posters for “Knockout Kings II” that arrived in some writers’ inboxes these last few weeks were different from the original posters that featured Haitian-American Andre Berto and Mexican Jesus Soto-Karass, the men who will fight in the main event Saturday at AT&T Center. The new posters featured Texan Omar “Panterita” Figueroa, who will fight Japan’s Nihito Arakawa for the WBC’s interim lightweight title and have to sell more tickets than Berto, Soto-Karass and Arakawa, combined, for Leija-Battah Promotions’ first post-Canelo event to succeed at the box office.

“(Arakawa) is going to be tough,” Figueroa said Friday morning. “Usually Japanese fighters are a lot like Mexicans in the fact that that they fight with a lot of pride, a lot of heart. There’s no quit in them either. I’m preparing for a good 12 rounds, hopefully . . . I mean, hopefully, it doesn’t go that long.”

There has been a gradual but pronounced shift away from the main-event fighters and towards Figueroa, as it appears circumstances have confirmed what was long known about Saturday’s headliner, Andre Berto: He does not sell tickets. Berto makes interesting fights when he is matched with someone who can beat him, a scenario to which he was rarely treated during his deservedly maligned HBO tenure. Berto was no more the next Floyd Mayweather than Victor Ortiz was the next Oscar De La Hoya, despite programmers’ hopes, though both men were close enough in appearance to make network executives believe otherwise. Now on Showtime, Berto is in the precarious place where his next loss may be his last televised loss.

He is aware of this, or aware as Berto can be; at the announcement press conference in this city’s famed Mi Tierra restaurant in May, Berto mentioned coming close to a Mayweather fight twice, against Ortiz and then Robert Guerrero, losing both tryouts, and being determined not to lose a third. How enthusiastic anyone might be about a Mayweather-Berto fight is dubious, else Golden Boy Promotions would not have announced Matthysse-Garcia, a casting call for Mayweather’s next opponent, as its Sept. 14 co-main, last week. Since Berto is not an introspective lad, though, it’s best for all parties to have him believe Saturday’s fight is to win the Mayweather lottery. There is something about the way Berto claps that bears watching as a metaphor, or insight into his connection with fans: He doesn’t mirthfully slap his hands together but rather does a two-fisted, right-pinky-knuckle-to-left-index-knuckle touch, that says: I am too cool for all this.

Omar Figueroa is the draw upon which Saturday’s gate relies. Berto’s opponent, Jesus Soto-Karass, is the fabled tough Mexican, of course, but Mexicans are quite familiar with him subsequently, and will never see him as more than Antonio Margarito’s limited stablemate. And while the third Knockout King, Florida’s Keith Thurman, might become a draw someday, he’s not known well enough to sell tickets in Texas against a welterweight who’s only once fought outside Argentina.

Figueroa is from Weslaco in the Rio Grande Valley, a four-hour drive south of San Antonio, a city in South Texas (so is the awesomeness of Lone Star State: “South” Texas begins 250 miles north of Texas’ southern border) – a place known by Texans as “The Valley” and home to more than a million persons who are Texans by both birth and generations. More than 80-percent of them share ethnic origins with the Mexicans just a few miles south of Figueroa’s Weslaco, but most of them have been in the United States, or at least Texas – whether during its time as a Confederate state, its own republic or part of Mexico – longer than your family has.

“Honestly, I do not know, but I’m glad they do,” Figueroa said, when asked why fellow Valley residents drive four to five hours to see his matches. “We’re mainly Mexicans in the Valley, and Mexicans, we have such a passion for everything we do.

“It’s a mutual thing. They support me, and I put on my best face when it comes to fighting.”

Figueroa’s fans are Texans in the very core of their being, and Texans support their own, especially when their own looks as they do and fights ferociously as Figueroa does.

“I go in there to just punish my opponent as much as possible, in the sense that the knockout will kind of, sort of, come – sooner or later?” Figueroa said. “That’s our plan, I guess.”

“Panterita” – the affectionate diminutive of the Spanish word for panther – has power in both hands and a willingness to engage in attrition fighting, the kind both Mexicans and Texans thrill to. Figueroa is trained by Joel Diaz in Indio, Calif., where Timothy Bradley shares his camp.

“Bradley, whom I have the pleasure of working with, has a lot of heart and a lot of brains,” Figueroa said, then addressed his campmate’s March showing against Ruslan Provodnikov. “If I’m ever in one of those – in that circumstance? – I hope that I react the same way, that I don’t cower and quit. I don’t know if anyone else, except for the Mexicans, those types of fighters who live to fight fights like that, would have put up with that sort of punishment and try to keep the fight going.

“It was just an amazing feat for a human being to take those kinds of punches and fight on.”

Bradley is the name Figueroa mentions first and solely when asked for prizefighters he models himself after; he hopes to react to semi-consciousness in the mindless and miraculous way Bradley does, and while he does not admit to seeking such a chance, one detects in his voice a sense he would not mind it. If somehow Nihito Arakawa takes Figueroa to that state, endures the Texan’s attack without wilting then catches him on the way in, and Figueroa fights his way through it, comporting himself with even some of Bradley’s honor, on national television, South Texas will have its new draw, and Leija-Battah Promotions will have still more of what leverage it has already earned.

Bart Barry can be reached at bart.barrys.email (at) gmail.com

SAN ANTONIO – While there is no promotional formula for rising from small and local shows to large and national ones, there is perhaps a timeline: suddenly. The incremental approach that works well in most of life’s worthwhile doings does not work nearly so well in prizefighting promotion, as so many other good ideas do not work nearly so well in prizefighting promotion – wherein shortsightedness rarely finds its match in anything but cupidity. “Go large, be bold, and expect to lose” is probably good a slogan as any, and Leija-Battah Promotions certainly understands those first two.

Saturday at Our Lady of the Lake University, Leija-Battah Promotions held its final sparring session before a championship match it will make, both as promoter and challenger, on April 20, when Mexican Saul “Canelo” Alvarez fights New Mexican Austin “No Doubt” Trout at Alamodome, in the biggest consequential fight of the first half of 2013.

Is this city ready? That is a question Saturday answered incompletely. The main event certainly was not ready, or anything local promoters had control over. Golden Boy Promotions was to blame for Omar Figueroa unmanning someone named Henry Aurad in a few punches, but only insofar as a promoter overextended with television dates and fighters can be. There’s an underexplored conundrum here, one that having too large a stable, usually required by too many television commitments, can bring. It’s a thing storied matchmaker Don Chargin shared: You run out of opponents. When you have too many good fighters and they must be kept active against fighters other than your other good fighters, when your responsibility is to build fighters, not fights, appropriate opposition goes missing.

Golden Boy Promotions now finds itself often putting men like Henry Aurad on television. Top Rank, in its overstocked past, did this lots, too, but Top Rank has stropped itself in the last four months – one is tempted to hear the starter’s pistol the night Juan Manuel Marquez recalled Top Rank’s signature brand though the downsizing began months earlier – and is on the verge of having its least-active Q1 in memory.

Our Lady of the Lake University’s gymnasium was filled Saturday. OLLU is a small, old, lovely place a couple miles west – just to the Mexican side – of this city’s downtown. Any town has its ethnic enclaves, and while this one is probably the most Mexican of our country’s largest, the west side of San Antonio is even more Mexican than other parts with their enclaves of Chicanos or African-Americans or German-Americans.

Founded nearly 120 years ago by the Sisters of the Congregation of Divine Providence, a French order of Catholic nuns, OLLU is a school with a campus that is small but precious and home of its city’s most picturesque steeple, reminding students, or boxing aficionados as the case may be, their host is not secular. Catholicism is arguably a cultural artifact for Mexicans more than a religious one; the reevaluation of the Church the Irish, among others, now undergo is a thing Mexicans underwent in the late 1920s, when President Plutarco Elias Calles fired what might euphemistically be called a starter’s pistol of his own. Mexican Catholicism is a rich and irreverent species of Catholicism; its cultural tendency towards faith is leavened by a deeper indigenous recollection of how the faith was delivered by steel-bearing Spaniards the new God mysteriously chose as His emissaries.

OLLU is a local-knowledge spot Leija-Battah Promotions chose for a small show because it is a local promoter that understands the city in which it promotes because it is run by residents of the city. This month marks a year since Jesse James Leija, still a trainer and former prizefighter much more than a promoter, and Mike Battah, a local businessman, formed Leija-Battah Promotions and presented a Top Rank show that featured Kelly Pavlik in a corner of Alamodome called Illusions Theater.

Other shows followed, and while announced gates were encouraging, other elements were not. After Alamodome, there was a show at a dancehall followed by a pro-am at Alamodome, followed by a Freeman Coliseum show and a late-December card in an assembly hall. Throughout, there were rumblings of Leija-Battah wanting to bring Saul “Canelo” Alvarez to San Antonio. When Saturday’s show got announced in January with Henry Aurad in the main event of a card at a university wellness and activity center, though, well.

Then last week brought news Canelo was in fact en route, and not as a showcase talent against a designated opponent – the way Manny Pacquiao visited this city in 2007 and Julio Cesar Chavez Jr. came in 2010 and 2012 – but in a legitimate title-unification match against a fellow champ with good a chance of winning as losing, if every scorecard were in an honest hand. Alvarez will fight Trout on the third evening of Fiesta, this city’s annual and colorful 10-day celebration of Texas independence – contextualized regularly by San Antonians as “our Mardi Gras,” which means plenty, from a live-gate perspective, when one considers Alamo City has about 400 percent New Orleans’ population.

Will Alvarez-Trout break the record set at Alamodome by Pernell Whitaker and Julio Cesar Chavez Sr. 20 years ago this September? No, but an attendance number above 25,000 is not out of the question. And when did those words last appear in a sentence about American-venue boxing outside Lone Star State?

Bart Barry can be reached at bart.barrys.email (at) gmail.com

Since acquiring his promotional license with successful entrepreneur Mike Battah, two-time World Champion Jesse James Leija has produced four successful fight cards in a collaborative effort with industry stalwarts Golden Boy Promotions and Top Rank, Inc.

Although the pairings have been fruitful, the San Antonio boxing legend sees the future of Leija-Battah Promotions achieving long-term success upon adopting a much different and time tested business model.

“Things have been great up to this point,” professes Jesse James Leija. “But moving forward, we believe that we will yield greater long term success by focusing our efforts on building a quality stable of young, talented fighters in and around the San Antonio, Texas area.”

A lot like within the classic era of boxing when promoters were successful without the benefit of television dates and already established fighters, the former Super Featherweight Champion believes that community involvement will prove to be the winning ingredient in his recipe for success.

“It’s about achieving community support, and we feel the best way to gain this is by building up an exciting group of young local fighters and developing their skills over time. Casual sports fans are more willing to support their own, rather than supporting a fighter from another part of the world. So we have to establish the prominence of charismatic young fighters who will capture the imagination of the casual sports fan and bring them out to the events.”

Just like during the days of the classic Olympic Auditorium in Los Angeles, California, Leija-Battah Promotions looks to establish their reputation for delivering quality fights on a consistent basis to the casual sports fans in San Antonio, Texas.

The architects of this time-tested business model were Hall of Fame matchmaker Don “War a Week” Chargin and Hall of Fame promoter Aileen Eaton. At the world renowned Olympic Auditorium, the dynamic duo of west coast boxing produced over 2,500 successful fight cards, 100 championship bouts, and 10,000 individual matches.

The Great Mr. Don Chargin cultivated numerous world champions from the local level, like Loreto Garza, Tony “The Tiger” Lopez, Danny “Little Red” Lopez, and Bobby Chacon.

Jesse James Leija hopes to follow in the footsteps of “War a Week” Chargin.

“San Antonio has always been a great fight community that has supported their local fighters for decades. But it’s been a while since anyone has given them someone to really gravitate towards, so that’s what we’re going to do. Our first effort in re-establishing the old school model of fight promotions will take place on Friday, December 21st, at La Villita Assembly Hall in Downtown San Antonio. The response has been overwhelming so far. The venue is almost sold out and everyone is energized about our grassroots effort in live boxing.”

With over a million inhabitants in the greater San Antonio area and only one established major sports franchise, Leija hopes to create the next great sports franchise in the Alamo City. Over time, the former world champion hopes to establish a loyal fan base filled with regular season ticket holders…just like during the legendary two decade run at the famed Olympic Auditorium in LA.

“Leija-Battah Promotions hopes to become San Antonio’s next great sports franchise that offers a quality product on a regular basis. Rather than offering the local fight fans the seasonal fight card, we want to give the great fight fans of SA consistent events over the next several years and hopeful cultivate the next world champion in boxing from San Antonio, Texas.”

Leija–Battah Promotions presents “River City Rumble” at La Villita Assembly Hall in San Antonio, Texas, on Friday, December 21st. The singular Holiday boxing event will feature 9 professional, action filled bouts on one fight card.

The spectacular Leija-Battah presentation will showcase current WBC USNBC Flyweight Champion Joseph Rios in the main event of the evening.

The holiday bout sheet will also include San Antonio favorites Kendo and Jairo Castaneda, as well as Briton Steven Hall, Benjamin Whitaker, Javier Rodriguez, and Joseph Rodriguez.

Please call 210-979-3302 for ticket availability to this special Christmas time event.

Doors open at 6PM CST, and tickets start as low as $20 for the fantastic 9 bout fight card.

Leija-Battah Promotions – San Antonio’s newest franchise in sports entertainment!!

SAN ANTONIO – Three miles east of the Alamodome stands Freeman Coliseum in the southwestern part of an enormous lot it shares with AT&T Center, home of the Spurs. Saturday evening Freeman felt cavernous because it was mostly empty, especially compared to the Vicente Fernandez concert nextdoor. Nevertheless old Freeman allowed a redemptive act to happen in its ring, an act made by Houston’s Rocky Juarez – boxing’s serial contender.

There stood Juarez prefight, waiting in the smoke of an improvised made-for-televisión walkway next to a curtain that covered empty space in the back of an historic old arena, where a locker room and a steep gray ramp and little else were. He was in white, green and gold, and serious. Serious is the word; none other works for Rocky – not charismatic or enticing, certainly, though perhaps humble.

Juarez is humble and serious, like a Mexican prizefighter with a countenance more Asian than Spanish, though Texas-born, and once a standout in USA Boxing before it was an embarrassment. Professional is the other word for Juarez, a man who, no matter what palpable discouragement preceded his career’s palpable disappointments, soldiered forward, pressuring and attacking in a style nostalgic for a 15th round, without ever quite getting to the place that makes special fighters.

There was a moment in most every prime-Juarez fight when he, as the shorter man with the shorter brown arms, maneuvered himself through footwork efficient and proper to just the spot from which to throw decisive punches. Then he paused. It was rarely more than an instant, but an instant that still expands in supporters’ minds today till it is mostly what they recall of Juarez’s championship challenges.

That instant when Rocky paused to ensure all was just right, and everything got away. The opponent, shocked by his good fortune, escaped, or did something – a parrying jab or wildly missed hook, or anything – that caused Juarez to doubt himself, reset and return to the hard task of maneuvering back in range (or get caught, one time, with an audacious right-uppercut lead Juan Manuel Marquez threw his way in their 2007 fight in Tucson, Ariz., when the air audibly escaped the hydraulics of Juarez’s fighting spirit). Rocky: walking to his corner, red blood streaming from a deep and accidental cut, smart enough to wonder how the hell he’d got hit with such a punch, schooled enough to know what it portended.

Rocky: head bowed, seriousness and frustration all over his face, but not urgency, no urgency, shuffling to his corner after each round of his second fight with Marco Antonio Barrera, a Las Vegas rematch of a 2006 fight Juarez deserved to win in Los Angeles four months earlier, a second fight whose closing bell saw Barrera, spiteful in a way few yet realized, spit his mouthguard in his palm and chase Juarez to the Houstonian’s corner to tell him, as Barrera recounted in the mall at Caesar’s Palace an afternoon later: I will always be a master, and you will always be a student.

Before five months had passed there was Juarez at Desert Diamond Casino in a “Solo Boxeo” main event, when Telefutura still had a franchise of which it was proud and protective, willing to fight for a fraction what he’d been paid on Mexican Independence Day. “The way I look at it, this is the most money I’ve ever made for a Telefutura fight,” Juarez said with a nod, not a shrug: serious. He got other chances, and he never got there. So he became an opponent, a target with a name and something of a following, whose defeat might bolster the credibility of a new promotional signee.

Do not doubt that was the plan Saturday when Juarez, 0-6-1 these last four years, got matched against Antonio Escalante, recent signee of a three-fight deal with Golden Boy Promotions. Aside from the main event, the blue corner – from which Juarez fought – went 1-5, Saturday. But Juarez, the b-side who emerged from that improvised white smoke to precede the new signee to the ring, made a professional spectacle of himself, throwing properly leveraged if less telegenic punches at Escalante, dropping him in the third and finishing him in the eighth, and drawing a line beneath Golden Boy Promotions’ inability to spot talent and inability to learn to spot talent.

There was, for once, a small sense of joy at a Juarez fight, especially in the shiny black chairs of Freeman Coliseum’s tiny, empty media section, where a very few of us who’d attended a number of Juarez fights smiled at Rocky’s unlikely accomplishment. In its size and location – now 20 rows back of the ring – and dwindled attendance, Freeman Coliseum’s media section worked well as any metaphor for the boxing community at large when the honorary 10-count came for trainer Emanuel Steward, who passed away after a short fight with a vicious disease, Thursday.

This followed a reminder of how small boxing’s community is, Friday afternoon, when James Leija, one half of Saturday’s Freeman Coliseum host, Leija-Battah Promotions, spoke about Steward, who, posterity oughtn’t forget, worked Leija’s corner at Alamodome in the first of Leija’s four matches against Azumah Nelson, 19 years ago.

“I even posted something on Facebook where it was he and I in the ring when he worked the corner,” said Leija. “During my whole career, it was one of those things where, whenever he sees you, he says, ‘I’ll never forget those guns at the Alamodome.’ He always brought that up, and that was one of those things we had going: ‘I remember walking out to the ring, and those guns blaring.’

“During the fight, he was saying, ‘Keep your jab up high, keep your jab up high.’ What he meant by that was: Don’t drop your jab, because Azumah Nelson’s trying to counter.

“We’d talk in Vegas or wherever we saw each other, and he’d go, ‘I’ll never forget those guns!’

“And he always had that smile.”

Bart Barry can be reached at bart.barrys.email (at) gmail.com

SAN ANTONIO – Suspended above a bullring on a wire-mesh floor below a cinema-size screen, one story and 50 yards from where Cowboys Dancehall’s dancers danced, 75 or so aficionados gathered to look up to a gigantic image of Floyd Mayweather looping right crosses off Miguel Cotto’s left temple. They had arrived round 6:00 PM and sat through seven local-talent fights co-promoted by Jesse James Leija, and a pay-per-view co-main as well.

Although their view was front row of a movie theater that made customers stand, these aficionados enjoyed certain uncommon benefits: they were in a lively if respectful group comprising more serious observers than the folks downstairs keeping one eye on the Spurs game, there was instead of HBO’s audio feed the odd musical assortment that explodes from cowboy-bar speakers – Sir Mix-A-Lot opening for Garth Brooks – and there was the unexpectedly good event that went off above them.

Floyd Mayweather decisioned Miguel Cotto by unanimous scores, Saturday, in MGM Grand. The scorecards, while wide, were about what prognosticators expected, when in a reflection of bookmakers’ opinions, they favored Mayweather nine or so to one – with the one in that ratio usually having an ethnic or financial stake in picking the loser. Writers at ringside had the fight closer than the official judges, and ringside writers and official judges composed the matter’s sole authorities.

Nobody sincerely believed Cotto would win Saturday’s fight, and he did not. But Cotto made a fight more satisfying for spectators than any he had made since Manny Pacquiao stopped him 30 months ago. And make no mistake, it was Cotto who made Saturday’s fight. In round 2, he put Mayweather on the ropes – and Referee Tony Weeks left him there – and it led to a heap more abuse than Mayweather expected, all postfight protestations to the contrary.

In implying afterwards that his initial trip to the ropes was voluntary, that allowing Cotto to whale on his arms and sternum was plan A, Mayweather struck a curiously familiar note; those were Roy Jones’ words immediately after he sneaked past Antonio Tarver in 2003: I went to the ropes to entertain my fans. But in actuality, as the world soon learned, Jones went to the ropes because his diminishing reflexes and footwork allowed Tarver to put him there.

A similar hollowness accompanied Mayweather’s words because his fans, like Jones’ before them, generally want no part in a competitive spectacle. They do not watch a Mayweather fight to see their guy endangered or struck on the face a hundred times. They watch for a transcendent display, for proof that super heroes happen off the pages of their comic books.

What little vocal reaction happened above the bullring at Cowboys Dancehall, Saturday, came just as the bell rang to end round 8, Cotto’s best.

“He ain’t doing nothing!” somebody barked.

“He ain’t nothing!” agreed a second voice, its volume proportionate to its nervousness.

Then Mayweather gave them a rebuttal that was articulate (since that word has come out of hiding): I am a fighter, not an entertainer. It was what Mayweather said in the third round of his match with Shane Mosley, when he put his hands in a classic, high position and attacked the older man. It was a phrase he spoke in his fourth round with Victor Ortiz when he exploited the younger man’s weakness to cut his consciousness. And it was what he said for 30 of Saturday’s 36 minutes with Miguel Cotto. I am this, primarily this, and not what most of you think I am.

Something often missed by Mayweather’s detractors and ever missed by his devotees: Before he was “Money May,” master of the era’s race-baiting nuances, before he made pundits who should know better assign unprecedented import to his undefeated record, he was a fighter – a man who collected blows for a living.

There was a touch of requited love in the way Mayweather handled Cotto’s head on a break in round 4, something almost tender about it. Another man was speaking to him fluently in their first language – not hip hop’s Ali-copycat speak, not the cloyed and serenaded words the mercenaries sing to Money, not those adverbial clauses everyone spits at video cameras – but the language of professional combat in a proper tongue. It betrayed for a moment what most observers do not realize: Other fighters genuinely adore Floyd Mayweather because he is, at root, exactly as they are.

But other fighters also know what historians will uncover: There is a reason you must fight the fights. Mayweather beat Cotto, yes, but does any knowledgeable observer think he is, today, a stronger man for doing it? He is not. Mayweather was brutalized, softened, his health compromised, his life likely shortened some, in those 12 rounds with another professional puncher. It was what both men signed up for, of course, and if Mayweather was not enthusiastic about paying the tariff, he was still, and absolutely, good for it.

Historians, those plodding, careful men who assess records not hand speed, will note Mayweather never fought or beat, in his prime, a man who was favored over him. It’s too late to change that, and subsequently Mayweather’s legacy is for the most part settled. But then, respectfully, so is this: Floyd Mayweather was and is more of a fighter than he was or ever will be anything else.

Bart Barry can be reached at bart.barrys.email (at) gmail.com

SAN ANTONIO – Kelly Pavlik, the former lineal middleweight world champion and fighting pride of Ohio, approached the small stage at a crowded cantina, Friday afternoon, after joking he’d be at a loss for words if asked to address the South Texas crowd. Then he climbed on the scale and showed more pounds and tattoos than his old fans remembered.

More pounds, perhaps, but still within the contracted weight for his Saturday fight. More tattoos, definitely, but apparently more comfortable in his own skin that he’s been in a while.

Friday afternoon at Ojos Locos, a sports bar northwest of the downtown area, Pavlik (37-2, 32 KOs) and his Saturday “Top Rank Live” co-main event opponent, Aaron Jaco (15-2, 5 KOs), who calls himself “Jedi” but whose knockout record shows limited use of the force, each came in under their agreed-upon weight of 170 pounds. Pavlik weighed 169 1/4 pounds, while Jaco made 169 1/2.

Saturday will be Pavlik’s first match with new trainer Robert Garcia, who indicated Pavlik had no trouble whatever with weight during their 10-week training camp. Saturday will also mark the promotional debut of retired world champion Jesse James Leija, a native son of San Antonio’s and owner of two local ChampionFit Gyms.

“Five and a half weeks ago,” said Leija, when asked at a Thursday open workout when he decided to become a promoter. “My buddy Mike Battah and I were talking about bringing fights back to San Antonio, and we started talking to the right guys, like (Pavlik manager) Cameron Dunkin, about a core base of fighters that people would want to come see.”

Leija and Battah Promotions will make its first event in Alamodome’s Illusions Theatre – so named, in part, because it comprises a temporary stage, ceiling and curtain arrangement converted from an existing stretch of Alamodome’s endless floor – with plans for regular shows, as many as six in the new firm’s first year.

“They needed a place to put the fight, and we had a couple different places,” said Leija. “But I said let’s do the Alamodome. We’re just going to have to work harder.”

Local interest has apparently kept pace with Leija’s ambitions, as noted matchmaker Chris Middendorf verified Thursday.

“This is a great fight city,” Middendorf said of San Antonio. “So much local interest.”

Middendorf’s assessment was proved apt Friday at Ojos Locos, where the weighin for a comparatively small, Spanish-language-broadcast card brought a full bar’s worth of supporters out on a workday afternoon, hours before quitting time.

Alamo City’s tradition of supporting boxing cards is part of what convinced Leija to start promoting, regardless of what aficionados sometimes opine of his new profession.

“The number one sport for Mexican-Americans is boxing, and we have a huge base of Mexican-Americans here in San Antonio,” said Leija. “And no one can take your good name away from you except you.”

Leija promised that as a promoter he would remain a fighter’s guy.

“Look, I know what they’re going through,” said Leija. “I know what it’s like to have to do this to put food on the table for your wife, and for your kids. I’ve been there. You get paid, and the check goes in two weeks. I know.”

Leija’s hope is to create an infrastructure that can nurture young professional talent in what has long been one of the country’s best fight cities. That hope currently rests on the 119-pound frame of Adam Lopez (1-0, 1 KO), a local amateur standout who will make his second career prizefight Saturday, against Puerto Rican Ramon Bayala (0-2). Ivan Najera (6-0, 5 KOs), a San Antonio lightweight who will face Detroit’s James Lester (9-7, 4 KOs) Saturday, is also expected to attract ticket-buyers.

Saturday’s main event will see undefeated Russian featherweight Evgeny Gradovich (12-0, 6 KOs) fight Mexican Franky Leal (16-5-3, 10 KOs). Alamodome doors will open at 5:00 PM local time, with first bell scheduled to ring on its eight-match card at 6:00. 15rounds.com will have full ringside coverage.

SAN ANTONIO – Tuesday, three or so hours after Julio Cesar Chavez Jr. skipped an open workout at Jesse James Leija’s gym, a workout that might have given local insiders a more favorable view of him, a remarkable new exhibition opened at The McNay – the crown jewel of South Texas art museums. “Andy Warhol: Fame and Misfortune,” a collection that includes 150 of Warhol’s works, examines the fascination we have with celebrities, especially when tragedies befall them.

Several days later, more than a few of the more than 14,000 South Texans who gathered in Alamodome to see Chavez fight fellow Mexican Marco Antonio Rubio no doubt looked forward to a tragedy befalling a celebrity in the main event.

Alas, they were disappointed once more. Chavez, confronting for the first time since 2007 another Mexican national, went chest-to-chest, head-to-head and elbow-to-shoulder with Rubio for at least 30 of their 36 minutes together and beat the smaller man convincingly, or at least unanimously.

Ringside judges had the match for Chavez by scores of 115-113, 116-112 and 118-110. Scoring from ringside, my card, too, went for Chavez, 116-114. That’s not a typo. I scored the first two rounds even, 10-10, before scoring rounds 3, 5, 6, 8, 10 and 11 for Chavez, and the rest for Rubio. I scored the first two rounds even because it seems a scorer’s job is not to strain to divine a winner in each round but rather allow the combatants to strain for his favor.

Why juxtapose Culiacan’s Chavez and Pittsburgh’s Warhol, when aside from a temporary accident of geography, the two men have nothing in common? Because fame, a thing that happened naturally for the less talented – though not that much less talented – Chavez was a point of endless pursuit and fascination for the late Warhol who is, and will remain, more influential in the world than Chavez or the father whose name he won at birth.

A note about that name. At the kick-off press conference in January, Chavez was more animated than usual. Rubio and Sergio Martinez had been calling for fights with him, using, of course, the none too subtle implication Chavez was as protected in his prizefighting career as in his early life. The WBC’s Jose Sulaiman had recently risen from his wheelchair to wrest the belt from Martinez’s person and give it to Chavez – giving the Argentine middleweight champion a fair claim on some future match with Chavez.

“They want to make money with my name and my fame,” Chavez responded in Spanish, without even a theatrical touch of irony. “Of course I am frustrated.”

Wait, whose name and fame?

That question is a poser for Warhol’s philosophy, as it turns out. Warhol saw fame and achievement and commercial success, all, as one in the same thing. He raised cupidity to an art form, mass producing screen prints in a workshop and publicly measuring their value by the strictest monetary means. He reduced aesthetics to economics, and in so doing showed Americans, those curious children of the world’s most ambitious salesmen, a pastel-coated reflection of themselves. And instead of being revolted, we very much liked it.

Warhol endures today in large part because he was a first mover – to employ a marketism that should revolt any art critic. Warhol anticipated everything from the logo on the t-shirt you wore this weekend, to HBO’s “24/7” program and the celebrity it has made of Money May, a character who, in his desperation and grasping, likely would have enchanted Warhol. But Warhol also had an Eastern Orthodox sense of justice (incidentally, he was quite religious).

He wanted fame to be earned in some way. Which is where the Chavez case makes things interesting. Famous in his country from about the time he began grade school, Chavez never wanted for notice or celebrity. When he made his pro debut, without so much as an amateur tune-up, it was nationally televised in Mexico – the sort of acclaim Americans no longer accord even Olympic gold medalists, if ever we have another of those.

Chavez was famous solely for another man’s toils, and one might infer such an outcome would not have enchanted Warhol.

But what about today’s Chavez, the man who shoved and whacked Marco Antonio Rubio round the ring, Saturday? That’s a more interesting question. This Chavez, still resentful of underclass usurpers, still prone to the majestic rights of doing whatever the hell he pleases – showing up 30 pounds overweight for training camp and then adhering to the spartan ritual of driving the streets of Los Angeles allegedly drunk at 4:30 on a Sunday morning – this Chavez, as a self-inventing celebrity of his own, is another thing entirely.

He has something for each observer to loathe and admire at once; anyone who still thinks Chavez is all good or all bad is employing a filter too many.

Chavez can fight a little bit, can’t he? Rubio was probably just past his expiration date, as predicted, but power is the last thing to go, as the old timers say, and Chavez absorbed plenty Rubio right hands. Lefts, too. What did Chavez do? He moved closer to his aggressor, wading into the beating rain of Rubio’s fists till he found a quieter, softer place. Exactly as you’re supposed to do. Who would have thought that five fights into a collaborative experiment with trainer Freddie Roach – and weightloss guru Alex Ariza – Chavez Jr. would be fighting so much more like Chavez Sr.?

Misfortune will befall Chavez eventually; it befalls everyone who makes his living in this brutal, gorgeous game. Chavez will be stretched prone across the canvas by someone in the next 10 years, finally making of himself an apt subject for a Warhol canvas.

Chavez, as a subject, grows more interesting with each fight.

Bart Barry can be reached at bart.barrys.email (at) gmail.com

SAN ANTONIO – The son of legendary Mexican prizefighter Julio Cesar Chavez was at the Alamodome Thursday morning. He shared the stage with Mexican prizefighting legend Marco Antonio Barrera. He posed for pictures with famous American prizefighters Jesse James Leija and Carlos Hernandez. His name was the most recognizable, though. Even if his resume was the shortest.

Julio Cesar Chavez Jr. can take a big step toward finally justifying his celebrity and paychecks next month when he fights Ireland’s John Duddy in the main event of Top Rank’s “Latin Fury 15.” Chavez, who dressed in an open-collared shirt and fashionable jeans that appeared bloodstained, at Thursday’s press conference, said the right things, looked trimmer than usual, and expressed a long-overdue desire to become a great fighter.

“We are going to prove that I am ready to prove that I am ready to fight for a world title,” Chavez Jr. said from the podium.

June 26 will mark Chavez Jr.’s second match in Alamodome, his first as a headliner. And the venue has been good to La Familia Chavez.

“I am happy to be coming back to San Antonio,” Chavez Jr. said. “This is where my father set the attendance record (against Pernell Whitaker). This city has been good to us.”

Top Rank president Todd DuBoef, too, had good things to say about his company’s return to the Alamo City.

“In this show, we felt, nothing better than the Alamodome,” DuBoef said Thursday. “San Antonio is an incredible hotbed for boxing.”

ENTER FREDDIE ROACH
Chavez Jr. and his people seem to realize that John Duddy is by far the best opponent Chavez has faced in his 41-fight career of beating setup men from the Midwest. To prepare for Duddy, then, Chavez Jr. acquired the services of esteemed trainer Freddie Roach and moved his training camp to Los Angeles.

“They’ve been in L.A. the past couple of days,” DuBoef said Thursday.

Asked for an early opinion of his new trainer, Chavez Jr. didn’t wait for a translation, and even switched from Spanish to English.

“Best trainer in the world,” Chavez Jr. said of Roach.

Asked how familiar he was with John Duddy’s style, though, Chavez Jr. was a bit less emphatic.

“I know he is a fighter with a punch,” Chavez Jr. said. “He is strong. He has had many fights at middleweight.”

Next month’s fight will happen at junior middleweight, though, the lowest weight at which Duddy has ever fought. That will be six pounds lighter than Duddy was the night he decisioned Yory Boy Campas at Madison Square Garden in 2006. Chavez Jr. has yet to prove himself anywhere near Campas’ caliber. What, then, does Chavez Jr. believe he’ll have on June 26 that Campas did not?

“Campas didn’t have his youth in that fight,” Chavez Jr. said. “And I am going to be in my best form.”

Finally, Chavez Jr. listed his current weight as 175 pounds. Asked if that were a normal weight for him, one month from a fight, Chavez Jr. and his manager Fernando Beltran were both adamant.

“Better!” said Chavez Jr.

“Much better!” said Beltran.

TOP RANK’S SILENCE STILL GOLDEN
Nothing newsworthy was said Thursday of Top Rank’s negotiations with Golden Boy Promotions for a November fight between Manny Pacquiao and Floyd Mayweather Jr.

“Nothing,” said Todd DuBoef, when asked what might be new.

And those rumors that DuBoef is in constant communication with Richard Schaefer to ensure the fight gets made?

“I haven’t had a conversation with him since December,” DuBoef said.

LOS ANGELES – A place called the Star Plaza outside Staples Center on a Friday afternoon was a curious spot to stage a weigh-in between two of the era’s least-frilly, least-flashy and least-assuming prizefighters, but there it was. Under a hot sun and before a black backdrop, the “Once and Four All” fighters took the scale and completed a collective journey from underappreciated craftsmen to stars.

Mexicans Israel Vazquez and Rafael Marquez each made the featherweight limit for their Saturday fight, the fourth in their rivalry, with a half pound to spare. Vazquez took the scale first, looking fitter than he’d appeared in his previous fight, and marked it at 125.5 pounds. Marquez followed immediately behind and made an identical 125.5.

Then the men turned and faced one another. Their expressions were serious and no words were exchanged. But that was expected. No trash-talking, no faux rage, no unseemly shtick. On the eve of what could well turn out to be the finest boxing tetralogy in 50 years, the combatants stuck to a formula they’d employed in their previous three encounters.

Honorable to a fault, Vazquez and Marquez might have arrived at Staples Center earlier if they’d joined hands and lunged at the promotion of another tired blood feud, like so many lesser combatants have in recent years, but that has not been their way. And because they did things the right way, a crowd gathered to celebrate them.

Round the press area in Star Plaza, a common sentiment was expressed by scribes. Vazquez-Marquez IV might be good as its predecessors, or it might not, but either way, attendance was mandatory to honor the sacrifices the men had made and would make at least once more.

Those sacrifices have been, and will remain, brutal. The terrible prospect of facing the same man a fourth time is one few prizefighters have confronted. The last American to do it, San Antonio’s Jesse James Leija, addressed the hardest part of the feat, earlier this week.

“You know him so well,” Leija said of his four-fight series with Ghanaian Azumah Nelson. “You know he’s not going to give up. Knowing they’re not going to give up, I’d say, is the hardest part.”

Adjustments can be tried in training camp, and the rumor of a new strategy can be dangled before fans and media, but according to Leija, none of it matters much.

“Not really,” Leija said about the likelihood of either fighter making significant stylistic changes. “Nothing is going to happen that’s going to change who you are once the fight starts.”

That hasn’t stopped Rafael Marquez from making one rather large change going into this fight with Vazquez. Saturday night, Marquez will fight without legendary trainer and instructor Nacho Beristain in his corner, for perhaps the first time since Marquez began wearing gloves. In a quiet homage to Beristain – the man who taught him to box – though, Marquez has selected Mexican Daniel Zaragoza to be his chief second.

But Zaragoza, a hall of famer who was also trained by Beristain, does not expect to provide Marquez with much that Beristain did not.

“Nothing more than attention,” Zaragoza said Friday, when asked what more he could offer. “Solely attention.”

Zaragoza was also quick to assert that no strain exists between Marquez and Beristain.

“All is well between them,” Zaragoza said. “And, of course, all is well between (Beristain) and me.”

But when asked if there was anything he might have changed in the 12th round of Vazquez-Marquez III, had he been in Marquez’s corner, Zaragoza was emphatic.

“Right hands, right hands,” Zaragoza said, and he punched his left palm. “More right hands!”

Certainly, that was the strategy that worked for Vazquez, was it not?

Saturday’s card will be broadcast by Showtime at 9:00 p.m. ET/PT. Its co-main event will feature an intriguing fight for the IBF bantamweight title between Colombian Yonnhy Perez – who weighed 117.5 pounds Friday – and California’s Abner Mares, who made 116.8.

Staples Center doors open at 2:55 p.m. local time, with the first fight, of seven, expected to commence at 3:00.

GOLDEN BOY FANS SEE ONLY BRONZE
Any local fight enthusiasts who attended Friday’s weigh-in hoping to catch a glimpse of Golden Boy Promotions’ Oscar De La Hoya had to content themselves with a statue in Star Plaza. De La Hoya, whose company is a co-promoter of “Once and Four All” and who has not been seen at events recently, was not present at Staples Center though his bronze likeness was.