LAS VEGAS (October 28). Floyd Mayweather puts more meaning to his ring name “Money” every time he fights. With early pay-per-view numbers counted and confirmed, the pugilist’s recent STARPOWER fight against Victor Ortiz generated buysfrom 1.25 million homes with a value of $78,440,000 dollars in pay-per-view revenue. These numbers make the event the second highest grossing non-heavyweight pay-per-view event of all time.

With another successful pay-per-view event under his belt, Mayweather continues his reign as the biggest and most lucrative attraction in the sport. He has now appeared in the three biggest non-heavyweight pay-per-view events in the sport’s history, including Mayweather vs. Oscar de la Hoya ($136,853,700), Mayweather vs. Ortiz ($78,440,000 million) and Mayweather vs. Sugar Shane Mosley ($78,330,000 million).

“My motto is ‘hard work and dedication’ and I have shown this throughout my entire career, which has allowed me to go out and perform each time I step in the ring,” said Mayweather. “I give the fans everything I have with the best competition and exciting fights. I must be doing something right as they keep buying my fights and I appreciate their tremendous support. It feels good to be able to generate such a great interest in the sport.”

“Every time Floyd steps into the ring, he reminds us that he is the greatest fighter in the sport today and certainly its biggest star.” said Leonard Ellerbe, CEO Mayweather Promotions. “The financial success of his fight with Victor Ortiz reinforces Floyd’s position in the sport as iconic and he should be appreciated for bringing all of this attention and good fortune to the sport. His pay-per-view success is staggering and the history books will reflect this impact.”

“STARPOWER showed again why they call him “MONEY” Mayweather,” said Richard Schaefer, CEO Golden Boy Promotions. “When it comes to pay-per-view, Floyd is clearly in a league of his own. Not only does he now hold the record for the top three grossing non-heavyweight pay-per-view events, but he also holds the record for the single biggest pay-per-view event of all time. I am excited to continue to break records with Floyd and his Money Team, because records are made to be broken!”

Try as one might, it is impossible to escape the yada yada about Floyd Mayweather Jr., Victor Ortiz, Joe Cortez and Larry Merchant. I’ve tried. Trust me, I’ve tried. Just when you think you’ve heard every argument echo from pillar-to-post, however, there’s another one. There’s no final word, I suspect, simply because there’s some truth in all of them.

Yeah, Ortiz’ head-butting was dirty. Yeah, Mayweather’s punches were legal, yet cheap. Yeah, Ortiz was foolish not to be vigilant with hands up and ready instead of down and helpless. Yeah, it appears Cortez was negligent when he apparently signaled the fight to resume, yet looked the other way when Mayweather threw a left and then the right that knocked out a defenseless Ortiz with one second left in the fourth round. Yeah, Ortiz got what he deserved.

Yeah, Mayweather behaved like a punk when he attacked Merchant’s professionalism with an expletive-laced tantrum at the 80-year-old HBO commentator. And, yeah, Merchant might have crossed a journalistic line when he involved himself in the story by countering that 50 years ago he would have kicked Mayweather’s immature rear.

But there’s one thing I haven’t heard: What would we be saying this week if Ortiz had been carried out on a stretcher? Would the tone of this argument be different if Ortiz was in hospital bed, still unconscious, five days after he was knocked out by a punch he never saw?

Mayweather’s punches have been called un-sportsman-like. No, they weren’t. They were dangerous.

Any punch is, but none more dangerous than one not seen. That inherent danger is the reason for the boxing cliché and commandment about protecting oneself at all times. Ortiz forgot that one. But Mayweather, who unlike Ortiz pays attention to detail, knows about that danger better than anyone in his generation.

He has often said that it is “not cool” to endure punishment. With his brilliant defense, he has eluded the painful damage suffered by so many others in what Mike Tyson called the “hurt business.’’

He knows what that right hand could have inflicted. He’s lucky – we all are – that it didn’t result in the lethal potential that lurked in a punch that could have been thrown when the chaos had cleared. Then, Cortez would have been watching. Then, Ortiz would have no doubts about whether the fight had resumed.

Then, Mayweather would have won without argument.

Mayweather-Ortiz, Part II
Here’s something else I didn’t hear: Instead of attacking Merchant, Mayweather could have used the opportunity to tell fans that he was sorry the fight had to end the way it did. He could have explained that he had to finish it then and there, because of the danger he faced from further head butts from Ortiz. Instead, he storms out of the ring.

For casual fans who don’t know or understand boxing’s ancient code of conduct, Mayweather behaved like a motorist who hits a jaywalker and then angrily says he was within the letter of the law because the guy wasn’t in the crosswalk. OK, but at a gut level it still doesn’t feel right.

AZ NOTES
· After pushing his 140-pound record to 13-0 with 12 knockouts on Sept. 17 in Parker, Ariz., Phoenix prospect Jose Benavidez, Jr., might make his next appearance on the Manny Pacquiao-Juan Manuel Marquez undercard Nov. 12 at Las Vegas’ MGM Grand. The plan is to have Benavidez fight for a junior world title sometime next year.

· Former super-featherweight champion Jesse James Leija showed up Tuesday at Central Boxing, an old gym in downtown Phoenix where he was training hotel-and-motel proprietors for a charity event in Las Vegas. Leija’s take on Mayweather-Ortiz was similar to that of other fighters. Ortiz set himself up for retaliation with the head butts, Leija said. “I was pulling for Victor, but he got what he deserved,’’ Leija said. “Mayweather did what he had to. I would have done it, too.’’

Famed trainer Robert Garcia talks Mayweather-Ortiz; Cotto-Margarito II; Donaire and Brandon Rios

LAS VEGAS – LAS VEGAS – Don’t ever say sorry to Floyd Mayweather Jr. He’ll make you feel sorry, very sorry, if you do.

Victor Ortiz found out just how sorry Saturday night at the MGM Grand.

Mayweather had no apologies for the way he knocked out Ortiz and no apologies for a tantrum he threw after a question asked by HBO’s Larry Merchant in the aftermath of a crushing left-right combination that caught Ortiz as he was looking at referee Joe Cortez at the end of the fourth round.

“You don’t know shit about boxing,’’ Mayweather screamed at Merchant, who must have felt like Mayweather’s dad, Floyd Sr. “HBO should fire you.’’

Merchant was at ringside before the 34-year-old Mayweather was born. He knows boxing. He also knows enough about good manners and sportsmanship to realize when a line has been crossed. Mayweather was way beyond it.

“If I was 50 years younger, I’d kick your ass,’’ the 80-year-old Merchant said.

Only Merchant didn’t have to say sorry. No apology was necessary for his counter, the best of the night.

It all happened as Mayweather (42-0, 26 KOs) was beginning take control of the bout for Ortiz’ WBC welterweight title. Ortiz (29-3-2, 22 KOs) tried to get more aggressive late in the fourth round. He threw a flurry of punches at Mayweather, whose back was on the ropes. In stepping inside, Ortiz threw his head in attempt at a butt. Cortez stepped in and penalized him a point.

Ortiz appeared to reach over and plant a small kiss on Mayweather’s cheek. As they then moved toward the center of the ring, Mayweather and Ortiz touched gloves. Cortez looked toward the scorer’s table when Mayweather threw a long left that landed with Ortiz’ gloves down and still at his side. Ortiz then looked at Cortez. That’s when Mayweather threw a right that landed like a baseball bat on a stationary baseball.

Ortiz went down, knocked out at 2:59 of the fourth. After he regained some of his consciousness, Ortiz smiled with the look of a victim who had to ask about had just hit him. A few days ago, Ortiz trainer, Danny Garcia, had called Mayweather a dirty fighter. After the bizarre ending, Garcia stood behind his fighter, smiling almost as if he couldn’t believe at how right he was.

At the post-fight news conference, Garcia seemed to blame Cortez more than Mayweather. According to the Nevada State Athletic Commission, Cortez said “Box.” Ortiz said he never heard him.

“He made a mistake as a result of Joe Cortez’ instructions,” Garcia said in Spanish translated into English by Ortiz manager Rolando Arellano. “Floyd took advantage of that.”

However, Garcia also said that he believes the fight-ending blow will prove to be illegal.

“But we have to review the tape to make sure,” said Arellano, who apologized for Ortiz’s attempted head butt.

Mayweather was as unapologetic a few days ago as he was Saturday night when told about Garcia’s accusation that he was dirty, Mayweather shrugged his shoulders. He countered that boxing has always been a dirty business.

“I got hit with a dirty shot,’’ Mayweather said of Ortiz’ attempted head butt. “He does something dirty. We don’t have to talk about what he did dirty or I did dirty.’’

Sorry, but somebody does. At least, Merchant tried, making him the only winner on a sorry night.

Erik Morales (52-7, 36 KOs) was in against a substitute, somebody named Pablo Cesar Cano (22-1-1, 17 KOs) instead of Lucas Matthysse, who withdrew because of a shoulder injury. But there was no substitute for what Morales faced in winning a TKO after 10 rounds.

Blood stained Morales’ white trunks like butcher cloth. Blood poured from a cut above his left eye, suffered in the seventh. But blood and guts are what have always defined Morales. That’s why he is called Terrible and that’s what he was all over again in the ninth and 10th rounds of a fight for a vacant and controversial 140-pound title.

But the WBC’s version of the championship doesn’t matter much. It’s just tinsel. But Morales is not. He’s still the stubborn, dangerous fighter he has always been, regardless of opponent and no matter what the title. In the middle rounds, Morales looked as if he was in trouble. But then it was clear that he been there, done that. He rocked Cano, a fellow Mexican, with a wicked left hook in the ninth. He busted a cut wide open above a Cano eye with a thundering right in the tenth.

Morales looked at the gushing blood, looked at referee Kenny Bayless and knew it wouldn’t go on much longer. It didn’t. Cano’s corner ended before the 11th.

Las Vegas junior-welterweight Jesse Vargas (17-0, 9 KOs), a Mayweather Promotions fighter, escaped his first loss and retained his prospect status with a split decision over Josesito Lopez (30-3, 17 KOs) in the first televised fight Saturday night on a card featured by Floyd Mayweather Jr.-versus-Victor Ortiz at the MGM Grand.

Lopez, of Riverside, Calif., appeared to be much stronger than the much-hyped Vargas, who began to back away after the first two rounds. For the next few rounds, Lopez delivered body shots and a wicked right hand without much resistance from Vargas, whose punches appeared to have no effect on a California fighter trained by former Oscar De La Hoya cornerman Robert Alcazar.

In the eighth of 10 rounds, Vargas threw a low blow. It appeared to be intentional. It might have been out of frustration. Whatever caused it, it cost Vargas one point, a penalty assessed by referee Tony Weeks. But Vargas began to mount a rally in the ninth and backed up Lopez with an uppercut in the 10th. Apparently that was enough for two judges, who scored it 96-93 and 95-94 for the hometown fighter. The third judge had it 95-94 for Lopez.

Floyd Mayweather’s trainer and uncle, Roger, began his day with a defeat. Oklahoma City welterweight Carson Jones (32-8-2, 22 KOs) won a TKO over the Mayweather-trained Said Quali (28-4, 20 KOs) when the fight ended after the seventh round with Quali still on his stool. Jones knocked down Quali, of Las Vegas, in the fourth. Then, stinging uppercuts from Jones for the next rounds turned Quali’s face into a bloodied, twisted mess.

Super-middleweight Dion Savage (10-2, 6 KOs) had Free Dion on the belt of trunks that were prison-like – black-and-white stripes. Canadian Adonis Stevenson (15-1, 11 KOs) freed him from having to go through eight punishing rounds. Stevenson dropped Savage with a right uppercut about 90 seconds after the opening bell. At 1:57 of the first and Savage hanging on the ropes, referee Tony Weeks stopped it for a Stevenson victory by TKO.

British lightweight Anthony Crolla (22-2, 9 KOs) of Manchester had a dollar sign on his trunks and some luck with him against Juan Manuel Montiel (6-5-3, 1 KO) of Mexico City. With a solid hook, Crolla split open a cut above Montiel’s right eye. Montiel fought through the blood, rallied late in the seventh round and throughout the eighth, but was left with a loss by split decision.

About six hours before Floyd Mayweather Jr. and Victor Ortiz were expected to step into the ring, Marco Antonio Periban and Dhafir Smith were there to answer a first bell that echoed through an arena as vacant as a foreclosed home.

The seats were empty.

Then again, there wasn’t much to see.

Periban (15-0, 10 KOs), a super-middleweight from Mexico, walked forward and almost over Dhafir Smith (24-22-7, 4KOs) of Upper Darby, Penn., to win a decision Saturday at the MGM Grand in an 8-round matinee on a card that would end at night with Mayweather and Ortiz for the World Boxing Council’s welterweight title.

Periban celebrated his country’s Independence Day by raining shots off Dhafir’s body and head with little resistance. Dhafir tried to back away behind a long jab. Other than a spot under a row or two of empty seats, there was nowhere to hide.

He had the name and an offer. But when it was over, Las Vegas junior-lightweight Cassius Clay still had the name, but a defeat instead of an offer. A contract possibility with Mayweather Promotions was lost in Kyrone Butler’s four-round victory by unanimous decision. Clay couldn’t seal the deal, because he couldn’t overcome the quickness possessed by the shorter Butler (1-0), also of Las Vegas.

Follow all the action as Victor Ortiz defends the WBC Welterweight championship and gets future Hall of Famer Floyd Mayweather. The “Star Power” Undercard will begin at 7pm eastern and will have two more world title fights as living legend Erik Morales takes on Pablo Cesar Cano for the WBC Super Lightweight title and young sensation Saul Alvarez takes on Alfonso Gomez for the WBC Super Welterweight title.

12 ROUNDS–WBC WELTERWEIGHT CHAMPIONSHIP–VICTOR ORTIZ (29-2-2, 22 KO’S) VS FLOYD MAYWEATHER (41-0, 25 KO’S)

Round 1 Mayweather lands a body shot…Straight right…Ortiz lands a body shot…Ortiz gets in a left…10-9 Mayweather

Round 2 Ortiz lands a left…right hook.,.right to the body…Good right from Mayweather..Mayweather lands 2 rights…Ortiz trying to muscle mayweather on the ropes..19-19

Round 3 Mayweather landing good right hands…Ortiz lands a good left…29-28 Mayweather

Round 4 Mayweather coming out winging hard shots…Big hook…Ortiz lands a good flurry on the ropes…Huge flurry…Ortiz jumos in a and headbutts Mayweather and is docked a point…...ORTIZ IS TOUCHING GLOVES…AND MAYWEATHER DRILLS HIM WITH A LEFT AND RIGHT AND DROPS ORTIZ AND HE CANT GET UP AND THE FIGHT IS OVER

12 ROUNDS–WBC SUPER WELTERWEIGHT CHAMPIONSHIP–SAUL ALVAREZ (37-0-1, 27 KO’S) VS ALFONSO GOMEZ (23-4-2, 12 KO’S)
Round 1 RIGHT TO THE TOP OF THE HEAD AND DOWN GOES GOMEZ 10-8 Alvarez

Round 2Alvarez coming forward…20-17 Alvarez

Round 3 Alvarez being aggressive…Gomez landing lefts…right..Right 29-27 Alvarez

Round 4 Alvarez right…Good uppercut…39-36 Alvarez

Round 5 Alvarez starting to land power shots...49-45 Alvarez

Round 6 ALVAREZ LANDS A HUGE BODY PUNCH THAT WAS FOLLOWED UP BY A BARRAGE AND THE FIGHT IS STOPPED

WINNER and still champion SAUL ALVAREZ

12 ROUNDS WBC SUPER LIGHTWEIGHT CHAMPIONSHIP–ERIK MORALES (51-7, 35 KO’S) VS PABLO CESAR CANO (22-0-1, 17 KO’S)
Round 1 Cano landing and moving…10-9 Cano

Round 2 Cano landing hard rights…20-18 Cano

Round 3 Good right cross from Morales…29-28 Cano

Round 4 Cano lands a good right…Blood from Cano’s left eye…good right from Morales…38-38

Round 5 Straight right from Cano..Right over top …Hammering him on the ropes…Morales lands a right…48-47 Cano

Round 6 Hard right from Morales…Multi punch combination from Cano…Left hooks from Morales…Good left hook..57-57

Round 7 Morales bleeding from left eye…67-66 Cano

Round 8 Morales coming forward despite the blood…76-76

Round 9 Right from Morales…Good left from cano…Morales answers..86-85 Morales

Round 10 Morales lands a big shot…Cano hurt and very bloody…Doctor checking on Cano…Hard right from Morales...96-94 Morales

Round 11 CANO’S CORNER STOPS THE FIGHT—WINNER BY TKO END OF 10–ERIK MORALES

10 ROUNDS WELTERWEIGHTS–JESSE VARGAS (16-0, 9 KO’S) VS JOSESITO LOPEZ (29-3, 17 KO’S)
Round 1 Vargas lands a left…10-9 Vargas

Round 2 Vargas lands a good jab…20-18 Vargas

Round 3 Lopez backing up Vargas up with hooks and body shots…Vargas lands a jab…Lopez lands a solid uppercut…29-28 Vargas
Jab
Round 4 Lopez coming forward…38-38

Round 5 Vargas combination…48-47 Vargas

Round 6 Lopez lands 2 lefts to the body..Vargas looking tires…Lopez cut around the right eye…57-57

Round 7 Lopez lands a solid left hook and right hand…67-66 Lopez

Round8:…Vargas lands a hard low blow…Vargas deducted a point…Lopez lands a hard right…Lopez lands a big right…Good left hook…77-74 Lopez

Round 9: 87-84 Lopez

Round 10 Vargas being very active…Hard left hook stuns Vargas…96-94 Lopez

95-94 Lopez; 96-93 Vargas; 95-94 Vargas

10 ROUNDS WELTERWEIGHTS–SAID OUALI (28-3, 20 KO’S) VS CARSON JONES (31-8-2, 21 KO’S)
Round 1 Ouali lands a body shot…Jones lands a left hook to the body..Body shot…Short right hook from Ouali..left..Body…Ouali lands an uppercut…10-9 Jones

Round 2 Jones lands a hard uppercut..Ouali lands a big combination that hurts Jones…19-19

Round 3 good round for Ouali 29-28 Ouali

Round 4: Hard combination hurts Ouali…Ouali coming back with bidy shots…SHORT LEFT HOOK AND DOWN GOES OUALI…Big uppercut..uppercuts…38-37 Jones

Round 5 Jones landing some hard body shots…48-46 Jones

Round 6 Hard right from Jones…Nice combination…Uppercut…2 good rights…Ouali bleeding from the right eye..58-55 Jones

Round 7 Jones landing some hard shots…Ouali’s eye getting worse…68-64 Jones

Round 8 FIGHT STOPPED BEFORE THE ROUND BEGINS…WINNER…CARSON JONES

6 ROUNDS SUPER MIDDLEWEIGHTS–ADONIS STEVENSON (14-1, 11 KO’S) DION SAVAGE (11-1, 6 KO’S)
Round 1: Stevenson lands a big SHOT AND THE FIGHT IS OVER ….TIME 1:57

LAS VEGAS – On and off the scale, Floyd Mayweather Jr. and Victor Ortiz played their assigned roles. Ortiz was where he was supposed to be and who he was supposed to be. Then, there was Mayweather, light on the scale, yet heavy in every other way.

The heavily-favored Mayweather attempted to intimidate Ortiz with some heavy-handed tactics Friday before and after he weighed 146.5 pounds in front of lively crowd at the MGM Grand’s Events Center.

Actually, one hand said it all.

Mayweather put his right hand around Ortiz’ throat as the two stood, nose-to-nose, in what was supposed to be the traditional stare-down at the end of the formal weigh-in. Mayweather’s gesture summed up what he believes will happen in the scheduled 12-round bout for the belt, the World Boxing Council’s welterweight title, possessed by Ortiz.

Throughout the build-up, Mayweather (41-0, 25 KOs) has suggested that Ortiz (29-2-2, 22 KOs) will choke.

The 24-year-old Ortiz is a relative newcomer to all of the attention, media, hype, distractions and antics attached to a major fight. The 34-year-old Mayweather isn’t.

Mayweather has been there often throughout a 16-year career without defeat. He often acts as if he owns the big stage. Maybe, that’s why he treated Ortiz with such disdain at the weigh-in. He looked at Ortiz as though he was trespassing. He acted as if he wanted to throw Ortiz out onto the street, if not into a dumpster.

But Ortiz only smiled, before he was at the 147-pound limit and after Mayweather let go of his throat. Ortiz leaped like a kid, threw his hands over his head and flashed the telegenic grin that has captured the camera’s focus and much of the public imagination in the HBO series, 24/7.

“It’s a big joke,’’ Ortiz told a publicist as he left the stage while an estimated crowd of 4,000 roared. “It’s funny.’’

Funny, but not always comedy. The tension surrounding Mayweather always seems to be there, under the surface and dangerous. Both fighters have estranged fathers. Ortiz says his dad abandoned him when he was 7-year-old kid in Kansas. He said he tried to reconnect with his dad, Victor Sr., but failed. He’s moved on. Meanwhile, Mayweather’s relationship with his dad, Floyd Sr., is an ongoing series, also captured ad nauseam on 24/7.

In the latest chapter Mayweather Jr. and Sr. are estranged all over again. The senior Mayweather, who hadn’t been seen since the last blow-up a couple of weeks ago, was spotted on the floor at the weigh-in. A Tweet was attributed to him, although there was skepticism about whether Floyd Sr, even has a Twitter account.

“Can you believe that I ain’t even being invited to the Floyd Mayweather fight tomorrow?” the Tweet said. “The man who he owes everything to isn’t wanted there.”

If the Tweet didn’t come from Floyd Sr., the message has. In so many words, he has said exactly that many times.

There’s no word on whether Floyd Sr. will show up at the fight on his own. If he does, it’s safe to say he’ll watch from some seat far from his son’s corner. Then, there’s the potential for a twist that’s bizarre by even boxing standards. There continues to be speculation that Floyd Jr. has invited Ortiz’ dad to the fight. There’s even been talk that Victor Sr. will be invited to accompany Floyd Jr. into the ring along with former Ortiz trainer Robert Garcia and longtime rival Brandon Rios.

It’s funny only if you like sick comedy.

But Mayweather’s notorious gamesmanship has no limits. His uncle and trainer, Roger Mayweather, was not on the stage for the weigh-in. There wouldn’t have been much room for him anyway. Instead, a large entourage followed Floyd Jr., who paced and chewed gum. After both fighters stepped off the scale, some of the Mayweather followers went to work on Ortiz with taunts and trash talk. Hey, Mayweather can’t do everything.

But Ortiz walked away from the scene looking almost as though he were a fighter with little to lose. That might be his biggest advantage, although he’s confident he can win a title that would not be shared. Only one can be the first to beat Mayweather.

Before the weigh-in, Ortiz got a call from former heavyweight champ George Foreman. Four years ago, Ortiz won a fight in Houston, Foreman’s hometown. After the victory, Ortiz met with Foreman, who gave him a copy of his best-selling book, By George. Inside the cover, Foreman wrote “One day, you’re going to be a champion.’’

Ortiz reminded him of that Friday.

“You were right,’’ he told Foreman.

But now he faces a much tougher task. Against Mayweather, he has to prove that nearly everybody else is wrong.

Victor Ortiz 147 – Floyd Mayweather 146 1/2
(WBC Welterweight Championship)

LAS VEGAS – Referee Joe Cortez’ job of being in the ring yet out of the spotlight Saturday night for Floyd Mayweather Jr.-Victor Ortiz at the MGM Grand got tougher with further comments from Ortiz trainer Danny Garcia, who Thursday called some of Mayweather’s tactics illegal.

Some unwanted attention on Cortez promises to be there in the wake of Garcia’s complaints about Mayweather’s sharp elbows. Garcia also asked that Cortez not step in to break up the action when Ortiz, as expected, tries to fight on the inside.

“The elbow, that’s illegal,’’ said Garcia, who at a formal news conference Wednesday called Mayweather “a dirty” fighter. “The elbow can hit him, cut him, can break his nose.’’

Predictably, Mayweather’s trainer and uncle, Roger sneered at Garcia’s complaints about the alleged elbow, many of which apparently were thrown in Mayweather’s 10th-round stoppage of Ricky Hatton in a 2007 bout worked by Cortez.

“Using elbows? What are you talking about?’’ Roger Mayweather said in the second session of a media roundtable. “He didn’t knock out Hatton with an elbow. He knocked him out with that check hook.’’

Hatton’s corner complained that Cortez did not allow the popular Brit, a notorious inside brawler, to put enough pressure on Mayweather. A consequence, according Hatton’s corner, was that Mayweather used his speed and had enough space to throw counters.

Pressure is believed to be the only way to beat the undefeated Mayweather (41-0, 25 KOs). He needs some room to land the counter-right, his most lethal punch.

“Inside will neutralize Floyd’s right-counter, his best punch,’’ Garcia said.

But be very careful of what you ask for. What if Ortiz (29-2-2, 22 KOs) is permitted to close the distance, eliminate that room? At times, Hatton seemed to do just that, yet Mayweather appeared to respond in kind with brawling blows that, according to Garcia, came at the end of an unprotected elbow instead of a gloved hand.

“Obviously, my nephew finds a way to win,’’ Roger Mayweather said. “He’s found 41 ways to do it.’’

It sounds as if Garcia has studied Cortez almost as much as Mayweather. Cortez’ work in Amir Khan’s dramatic victory last December over Marcos Maidana represents a precedent that concerns Garcia, who mentioned Cortez’ role in the 2010 Fight of the Year.

Somehow, Khan survived a series of concussive blows from Maidana in the 10th round. He did, Maidana complained, because Cortez allowed him. He stepped in to break up the action just when it looked as if Khan would succumb.

“Look, I like Joe Cortez,’’ Garcia said. “He does a pretty good job. But he is like any other man. He makes some mistakes.’’

In perhaps another alert, Garcia said Mayweather should not be allowed to turn his back on Ortiz.

“The ref should know, if he turns his back, the punches are coming,’’ Garcia said.

The shoulder roll is one of Mayweather’s patented moves. It looks as if the familiar tactic limits the size of the target. Instead of a full upper-body — framed from shoulder to shoulder, an opponent sees only a narrow side. It is one element that makes Mayweather so elusive. But, Garcia says, Mayweather often rolls the shoulder so much that the opponent sees his back.

“Covering up from punches with his back, that’s not boxing,’’ Garcia said. “That’s not good defense.’’

Feuding families in every corner
Garcia’s comments about Mayweather’s tactics and Cortez’ role might be another attempt at gaining an edge in a welterweight fight full of gamesmanship from every angle.

Here’s the latest one, a rumor Thursday out of the Mayweather camp:

Ortiz’ estranged father, Victor Sr., has been invited to the fight by Mayweather, who said Wednesday that Ortiz is lying when he says his dad abandoned him when he was 7-year-old in Kansas. Mayweather advisor Leonard Ellerbe didn’t deny it.

“You never know,’’ Ellerbe told Lem Satterfield of Ringtv, The Ring magazine’ on-line edition produced by Yahoo. “We’ve got a lot of surprises for him. We’re working on a lot of things. Victor could look around the arena and see a lot of people. He could see anybody from his past. And that’s the truth.”

Ex-Ortiz trainer Robert Garcia, Danny’s brother, and Ortiz longtime rival, lightweight champion Brandon Rios, already have been invited to the welterweight fight by Mayweather, who tentatively plans to have both walk with him into the ring.

Danny and Robert Garcia are neighbors, yet won’t talk to each other.

“He’s my brother and I love him,’’ Danny said Thursday. “Robert can say anything he wants. But in this business he’s doing bad things.’’

Now, there’s a rumor that Ortiz’ dad might join the parade. Victor Jr. tried to reconnect with his dad not long ago. But his attempt failed. He has moved on.

If Ortiz Jr. has heard the rumor, maybe he should throw a counter and invite Floyd Mayweather Sr. to accompany him into the ring. Mayweather’s estranged dad has not been seen since the two got into an expletive-filled shouting match on HBO’s 24/7.

Photo By Claudia Bocanegra

LAS VEGAS – The news conference Wednesday included a meal and two mouthfuls of a lot more from Floyd Mayweather Jr. and Victor Ortiz. Who ate whose lunch? Doesn’t matter. There are no scorecards at a formal news conference. No winners either.

There was just an over-indulgence of promises and pontification to go along with the indigestion a few days before Mayweather and Ortiz break bread and maybe each other’s noses Saturday night at the MGM Grand.

At the top of the menu, there was a Mayweather allegation that Ortiz has been lying about how his father abandoned him when he was a kid in Kansas.

“I know the real truth,’’ Mayweather said of a story that has been told for years and re-told in HBO’s poignant portrayal of Ortiz in the 24/7 series. “His father didn’t leave. No, he didn’t leave. He went to high school in California. I’ve done my homework.

“But it’s good for TV.’’

Mayweather wouldn’t disclose his source, but it is believed to be Robert Garcia, Ortiz’ former trainer and the brother of his current trainer, Danny. The Garcia brothers, neighbors in Oxnard, Calif., don’t talk to each other. Apparently, Ortiz also doesn’t talk to Robert any more after an unhappy split.

“I understand,’’ Ortiz said after Mayweather delivered the line like a thespian at the MGM Grand’s Hollywood Theatre.”It’s a tactic.’’

Ortiz dismissed it as small piece, another imaginary pawn, in the mind games that Mayweather has learned how to play as well as anybody. Ortiz said it didn’t affect him.

“I’m a tree stump,’’ Ortiz said. “Things like that don’t bother me.’’

If it does, Ortiz is in trouble. The gamesmanship figures to continue. Mayweather has invited Robert Garcia and lightweight champion Brandon Rios to the welterweight fight. Rios, who is trained by Robert Garcia, claims he used to get the best of Ortiz when they were young amateurs at a gym in Garden City, Kan. Ortiz might even see his estranged trainer and his old rival staring at him after he steps through the ropes and waits for opening bell during the introductions. Mayweather plans to have both with him when he enters the ring.

In questioning the credibility of a story that has come to define Ortiz and his sudden popularity, Mayweather seemed to be testing his ability to deal with everything that comes and goes on boxing’s biggest stage. Mayweather has been there often. Ortiz has not. For Mayweather, the fight always begins the day that the contract is signed. His rips are rhetorical probes in an attempt to find weaknesses in Ortiz.

On Wednesday, however, it was hard to judge whether Mayweather had found any or even one in Ortiz, who was relaxed as ever. Ortiz even initiated a few of the exchanges. In his formal address to the media from the podium, he turned to the unbeaten Mayweather (41-0, 25 KOs), who was sitting to his right.

“I sense a little bit of nervousness in this area, right here,’’ said Ortiz, who holds the World Boxing Council’s version of the 147-pound title. “I’m going to teach what it is to have that one on your record. Hey, I’ve already got two.’’

Mayweather couldn’t resist. He interrupted Ortiz (29-2-2, 22 KOs), yelling:

“You got two draws, too.’’

Ortiz wouldn’t back down in an exchange that might have been preview of fight that both will end in a knockout.

“Somebody is scared,’’ Ortiz countered. “I’m going to put you on your ass, I promise.’’

An Ortiz victory of any kind would be a surprise. As of late Wednesday, betting odds at Las Vegas books heavily favored Mayweather at about 5 1/2 –to-1. If the news conference was a sign, however, more surprise could be imminent. For the first time that anybody can recall, Mayweather was called a dirty fighter. Over his 16-year career, he’s been called a lot of things, but never that. Enter Danny Garcia, who delivered the charge from the bully pulpit during the news conference.

“Please, fight a clean fight,’’ Garcia said as he turned toward Mayweather. “Don’t turn your back. Don’t hold.’’

Don’t waste your time, Mayweather countered in his turn at the pulpit.

“The trainer called me a dirty fighter,’’ Mayweather said. “When has boxing ever been a clean sport? It’s a sport when you’re trying to hurt the other guy.

“How can it be clean?”

No answer for that one from Garcia, or the media, or even Ortiz. Call the news conference a draw. Hopefully, the fight won’t be.

After Lucas Matthysse fell ill earlier this week, Golden Boy Promotions scrambled to find an opponent for Erik Morales as part if the Floyd Mayweather Victor Ortiz undercard and they came up with undefeated Mexican Pablo Cesar Cano according to Dan Rafael of espn.com

“When Matthysse dropped out we looked at who the available contenders were and we wanted to still put on an exciting fight,” Golden Boy Promotions Richard Schaefer told ESPN on Friday night, just after the deal had been completed. “Matthysse against Morales would have been toe-to-toe action. We all know that. With Pablo Cesar Cano I know it will also be toe-to-toe action. And the rivalry between Mexico City (Cano) and Tijuana (Morales) continues.”

It turns out that the 21-year-old Cano (22-0-1, 17 KOs) is trained by Rudy Perez, who trained another Mexican star, Marco Antonio Barrera, for his all-time classic trilogy with Morales.

“Rudy Perez is excited about the opportunity. Cano is thrilled,” Schaefer said. “Rudy Perez told me has exactly the recipe to beat Morales. He’s done it before in (two of the three) Barrera fights. They are all fired up for this opportunity. Cano just fought a couple of months ago and he is in great shape and ready go. They really jumped on this.”

Schaefer said Morales (51-7, 35 KOs), 35, also accepted the fight immediately.

“He said, ‘I don’t care, just sign him up,’” Schaefer said. “He said, ‘I don’t care who I fight. Bring me King Kong.’ I know this is going to be an exciting fight. It was easy to get made and I’ll bet anyone it will be an exciting fight. When you have two Mexicans fighting each other — on Mexican Independence Day weekend — for a world title, I don’t think you see too many boring fights. These guys really want it.”

Dan Rafael of espn.com is reporting that Lucas Matthysse has fallen ill which will force him to opt out of next Saturday’s showdown with Erik Morales that would have been for the vacant WBC Super Lightweight title that was to be a part of the Floyd Mayweather – Victor Ortiz undercard.

“They did send us a certificate from a doctor but this is a situation where I don’t even need to see a certificate,” said Richard Schaefer of Golden Boy Promotions. “The guy was favored to go and win a world title against a legend like Erik Morales on the biggest pay-per-view card of the year. Who the hell would want to pull out of that?”

“He has a very severe virus, which totally dehydrated him and weakened him,” Schaefer said. “I was told he had to be admitted to the hospital to deal with the dehydration issues, but he is going to be OK.”

When Matthysse (28-2, 26 KOs) dropped out Schaefer said Morales’ first request was that Golden Boy try to line up a rematch with titleholder Marcos Maidana, who won majority decision against him in an April barnburner.

“Erik came to us and said he was looking forward to the fight with Matthysse and that he will fight anyone in his place,” Schaefer said. “He said, ‘Get me Maidana.’ So we reached out to Maidana, but he prefers to fight in Argentina at this point.”

Schaefer said there are three potential opponents for Morales, although he declined to name them.

“We should have something to announce in the next 24 hours,” he said.

“Erik Morales is always in exciting fights,” Schaefer said. “You could never see Erik Morales in a bad fight, so I am excited no matter who he fights.”

He’s either a surfer who happens to fight or a fighter who happens to be a surfer, snowboarder, golfer and tri-athlete. I have no idea. I’m not always sure Victor Ortiz does either. But Ortiz doesn’t waste time agonizing over perceptions about who he is or should be. He’ll leave the self-analysis to the media or perhaps Floyd Mayweather Jr.

“I have fun with this thing called life,’’ Ortiz said. “Apparently, that’s a sin in boxing. But I don’t care.’’

It was a comment, one of many, made by Ortiz Wednesday in a fascinating conference call that included a glimpse at layers to a personality that lacks only insecurity. The pieces don’t always seem to fit. To wit: The newly-minted welterweight champion calls himself “Vicious,” yet recalls he was repelled at the initial sight of fighters beating up on each other when he walked into a gym as a kid in Garden City, Kan., for the first time.

Contradictions make the man. They also make him interesting in a many-sided, yet distinct style that is defiant, humble, world-weary, child-like, cocky, funny, angry and always genuine. It’s the genuine part, I think, that fans have seen and seized upon since the dramatic resurrection of his career in a victory in April over Andre Berto and the ongoing build-up to Mayweather on Sept. 17 at Las Vegas’ MGM Grand.

The public likes him. So, too, does most of the media, at least for now. His relationship with the media ranks as one of the prime contradictions. His frustration with damning criticism started with his loss to Marcos Maidana and multiplied like a contagion in a regrettable case of piling on until he beat Berto.

I can’t blame him for not forgiving and forgetting the clichéd rips that always questioned his heart, yet ignored the story about how he had raised a brother after he was abandoned by his parents. Ortiz’ story is about heart, always on his sleeve and maybe too much of it.

On Wednesday, he talked about a visit seven months ago with his mom, Manuela, who left him when he was 7.

“I don’t really know her,’’ said Ortiz, whose dad, Victor, left him six years later. “But it seems like she’s a sweetheart. I forgave her for everything.’’

The media missed that heart, instead defining it by what it didn’t see saw in his 2009 loss to Maidana and his draw with Lamont Peterson in December.

Lingering bitterness flared Wednesday when Ortiz was asked about his move up to welterweight from junior-welter. He said he never had trouble making 140 pounds, despite what had been reported. Then, it became evident his only trouble was with the media.

“Of course, the media is very negative,’’ he said. “They sit around all day, feeling sorry for themselves.’’

The contradiction – an irony — is that Ortiz’ found the media to be his greatest ally before Berto. It gave him a cause, deepened a hunger to prove everybody wrong. It’s a trick older than even Bernard Hopkins, who has never let a slight, real or imagined, go unused in stoking the motivational fires.

The sudden surge in Ortiz’ popularity looms as problematic against Mayweather, who at last report was a 6-1 betting favorite. The bad guy has become a lifetime role for Mayweather. It was clear he was rehearsing for it once again in an ugly rant at his dad, Floyd Sr., in the first segment of HBO’s 24/7. By opening bell, Ortiz will play the good guy, an overwhelming fan favorite but not a favorite to win. He will have to guard against the public’s evident affection for him. If he allows himself to be seduced by it, motivation to score a stunning upset might be diminished.

Ortiz talks as if he knows that. Rather than popularity, he nurtures his lifetime role as underdog.

“For guys like me, this is not supposed to happen, not in a million years,’’ he said. “But I don’t believe in statistics. I’m trying to make my own statistic.’’

Just one would set some history on Sept. 17 if he could beat Mayweather. In 41 fights, nobody has. Ortiz is sure that he can.

“Cause Floyd is overdue,’’ Ortiz said. “He should not be a 147-pounder. I’m going to show him that. I never have thought he was that great, not even when I was a kid. …He’s in trouble.’’

Growing up, he said, favorites included his promoter, Oscar De la Hoya, Shane Mosley and Zab Judah.

But Mayweather?

“Not impressed,’’ Ortiz said.

Not even his 41-0 record?

“Forty-one fighters, none of them were me,’’ said Ortiz, who in a couple of weeks will step into a ring and a moment that will say a lot more about him than the media or even he can.

AZ Notes
· Phoenix prospect Jose Benavidez Jr., a junior-welterweight who continues to generate headlines in sparring with Mercito Gesta and Mosley at Freddie Roach’s Wild Card Gym in Los Angeles, has a scheduled opponent, 31-year-old Angel Rios, for a six-rounder on Sept. 17 at BlueWater Resort & Casino in Parker, Ariz. But Rios, of New York, also is scheduled for a bout on Sept.10 card featuring Yuriorkis Gamboa and Daniel Ponce de Leon in Atlantic City. If Rios (9-6, 6 KOs) is the foe, the 19-year-old Benavidez (12-0, 11 KOs) will encounter another fighter with experience against world-class opposition. Rios’ losses include one in 2001 to former lightweight champion Nate Campbell and another in 2003 to former super-featherweight champ Mike Anchondo.

· Alma Carrasco Canez enters the busy promotional market in Phoenix with a card Friday night featuring hometown super-bantamweight Alexis Santiago (9-1-1, 3 KOs) against Steven Johnson (7-3, 4 KOs) of Saint Joseph, MO. The card, at El Zaribah Shriners Auditorium, is scheduled for eight bouts. First bell is scheduled for 6 p.m. (PST).

LOS ANGELES (August 3)…The “STAR POWER: Mayweather vs. Ortiz” pay-per-view telecast is now complete with four star-studded fights from two sites all taking place Saturday, September 17 from the MGM Grand in Las Vegas and STAPLES Center in Los Angeles. Mayweather Promotions and Golden Boy Promotions announced today that Erik Morales vs. Lucas Matthysse and Jessie Vargas vs. Josesito Lopez have been added to the mega-event, which is being produced and distributed live by HBO Pay-Per-View®.

The out-of-this-world night of boxing will kick-off with a super lightweight bout featuring undefeated rising star Vargas in his HBO Pay-Per-View debut against hard-hitting Lopez, followed by the first of the night’s three world title fights as Mexican boxing legend Morales will face power punching Argentine Matthysse for the WBC Super Lightweight World Championship. The pay-per-view telecast will then go live to STAPLES Center in Los Angeles with Mexican boxing phenom Canelo Alvarez taking on Alfonso Gomez for the WBC Super Welterweight World Championship, followed by the main event welterweight championship mega-fight, Floyd Mayweather vs. Victor Ortiz, live from Las Vegas.

Fans in attendance at the MGM Grand Garden Arena in Las Vegas will be able to see the Alvarez vs. Gomez fight live, while those in attendance at STAPLES Center in Los Angeles will see Mayweather vs. Ortiz and Morales vs. Matthysse live. Following the showing of Mayweather vs. Ortiz at STAPLES Center, fans in attendance will see two special post-fight concerts performed by Los Tucanes de Tijuana and El Gran Silencio.

“The addition of Morales vs. Matthysse and Vargas vs. Lopez to the September 17 fight card makes ‘STAR POWER’ without a doubt the biggest night of boxing in 2011,” said Leonard Ellerbe, CEO of Mayweather Promotions. “Mayweather Promotions is very excited about Jessie Vargas’ pay-per-view debut on such a huge event to really get his name out there and show the world what he can do.”

“Now that we have a complete pay-per-view card, the stage is set for the world to witness a real supernova of boxing,” said Richard Schaefer, CEO of Golden Boy Promotions. “Three title fights in one night is something that we are very proud to bring to boxing fans around the world. Each of these championship fights could stand alone as their own main event and fans will be able to experience them all in one night. Adding undefeated Jessie Vargas in his pay-per-view debut and the legendary Erik Morales, who is fighting to make history as the first Mexican boxing warrior to win world titles in four weight classes, really strengthens the entire ‘STAR POWER’ event.”

Tickets for Mayweather vs. Ortiz, Morales vs. Matthysse and Vargas vs. Lopez at the MGM Grand Garden Arena are priced at $1,250, $1,000, $600, $300 and $150, not including applicable service charges. Ticket sales are limited to twelve (12) per person at the $1,250, $1,000, $600 and $300 price levels with a ticket limit of two (2) per person at the $150 price level. To charge by phone with a major credit card, call Ticketmaster at (800) 745-3000. Tickets also are available for purchase at www.mgmgrand.com or www.ticketmaster.com.

STAPLES Center tickets for Alvarez vs. Gomez are priced at $300, $150, $75, and $50, are on sale now and available for purchase online at ticketmaster.com, via Ticketmaster charge-by-phone lines at (800)745-3000. Tickets are also available at STAPLES Center box office.

A three-division world champion and future Hall of Famer, Erik “El Terrible” Morales (51-7, 35 KO’s) ruled the boxing landscape for years, thrilling fans with his classic battles against Manny Pacquiao, Marco Antonio Barrera, Paulie Ayala, Wayne McCullough and In-Jin Chi. But when he returned from a nearly three year layoff in 2010, many wondered if the Tijuana native still had what it took to compete with the elite. Those questions were answered loud and clear with a three fight winning streak in 2010 and a Fight of the Year candidate in April of 2011, when he went to war for 12 rounds with Marcos Maidana before losing a razor-thin majority decision. Now, the 34-year old warrior is back in the ring and back in Las Vegas to face the concussive punching Matthysse as he vies to become the only Mexican fighter in history to win world titles in four weight divisions.

“This fight is the chance of a lifetime,” said Morales. “I have waited for this moment my entire career. To have the opportunity to win world titles in four weight divisions on Mexican Independence Day and on a night like this is a dream come true. I am going to train harder than ever to make the Mexican people proud and to be victorious on September 17.”

One of boxing’s hardest punchers, Lucas Matthysse (28-2, 26 KO’s) of Trelew, Argentina has made former World Champions Zab “Super” Judah and Devon Alexander see stars in his last two fights, knocking each of them down, only to lose both fights by controversial split decisions. The 28-year-old’s new role as the people’s champion is a good one for the crowd-pleasing standout, who has been delivering stellar performances from the time he turned professional in 2004. A former WBO Latino and WBO Intercontinental champion who counts “Vicious” Vivian Harris, DeMarcus “Chop Chop” Corley and Rogelio Castaneda Jr. among his vanquished foes, Matthysse, who has won 93 percent of his fights by way of knockout, is amped up and ready to trade blows with one of the sport’s modern greats, Erik Morales, on September 17.

“I cannot wait to get in the ring and fight Erik Morales,” said Matthysse. “I will do anything and everything I can to walk away from this fight as a world champion. I will work harder because I don’t want to pass up this magnificent opportunity.”

Jessie Vargas (16-0, 9 KO’s), who grew up in Los Angeles, now resides in Las Vegas and trains at the Mayweather Boxing Club with recently hired trainer Robert Alcazar, is coming off of an impressive second-round knockout win over veteran Walter Estrada on July 8. His extraordinary performance set off a national buzz among boxing writers and fans that the young prospect is on the fast track to boxing greatness. Appearing in the opening bout in his pay-per-view debut, Vargas has the chance of a lifetime to make his name and talent known around the world against a stiff test in Josesito Lopez.

“Floyd Mayweather and Mayweather Promotions have given me an amazing opportunity to fight on the biggest night in boxing this year,” said Vargas. “On September 17, I know I will be ready to show the world that all of my hard work and preparation has led to this opportunity. I am so excited to be a part of this event and I look forward to beating Lopez and keeping my undefeated record.”

Riverside, California’s Josesito Lopez (29-3, 17 KO’s) may only be 27-years-old, but he’s old school when it comes to his approach to the sport of boxing. This attitude has led him to nearly 30 pro wins, with his only losses coming via narrow decisions. Currently riding a seven-fight winning streak, Lopez showed off his veteran savvy in his most recent victory in January, when he tarnished hot prospect Mike Dallas Jr.’s perfect record by scoring a seventh round knockout.

“I am very excited to be a part of this event and to show the world that I am a force to be reckoned with in the ring,” said Lopez. “I haven’t lost a fight in over three years and I don’t plan on losing this one. Jessie Vargas might be undefeated now, but he won’t be after September 17.”

“STAR POWER” is a mega-event taking place on Saturday, Sept. 17 from two world-class cities with three world titles at stake. Floyd Mayweather and Victor Ortiz will face off in a 12-round fight for Ortiz’s WBC Welterweight World Title from the MGM Grand Garden Arena in Las Vegas, Nev. Canelo Alvarez and Alfonso Gomez will do battle in a 12-round fight for Alvarez’s WBC Super Welterweight World Title from STAPLES Center in Los Angeles, Calif. Also live in Las Vegas, will be Erik Morales vs. Lucas Matthysse in a 12 round fight for the vacant WBC Super Lightweight World Title and an opening fight featuring undefeated rising star Jessie Vargas against top contender Josesito Lopez. The mega event is promoted by Mayweather Promotions and Golden Boy Promotions and sponsored by Cerveza Tecate, DeWALT Tools and AT&T. Alvarez vs. Gomez is presented in association with Canelo Promotions and Morales vs. Matthysse is presented in association with Box Latino Promotions and Arano Box Promotions.”STAR POWER: Mayweather vs. Ortiz” will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT.

For more information, visit www.floydmayweather.com, www.goldenboypromotions.com, www.mgmgrand.com and www.staplescenter.com; follow on Twitter at @floydmayweather, @mayweatherpromo, @goldenboyboxing, @VICIOUSOrtiz, @terrible100, @Jessie_Vargas, @JosesitoLopez, @mgmgrand; or become a fan on Facebook at www.facebook.com/FloydMayweather, www.facebook.com/Mayweatherpromotions, www.facebook.com/GoldenBoyBoxing. Follow HBO Boxing newsat www.hbo.com/boxing,Facebook at www.facebook.com/hboboxing and on Twitter @hboboxing. Follow STAPLES Center on Facebook at www.facebook.com/staplescenter and on Twitter @STAPLESCenterLA.

The “STAR POWER” pay-per-view telecast, which begins at 9:00 p.m. ET / 6:00 p.m. PT, will be produced and distributed by HBO Pay-Per-View and will be available to more than 92 million pay-per-view homes. The telecast will be available in HD-TV for those viewers who can receive HD. HBO Pay-Per-View®, a division of Home Box Office, Inc., is the leading supplier of event programming to the pay-per-view industry. For Mayweather vs. Ortiz fight week updates, log on to www.hbo.com.

HBO®’s Emmy® Award-winning all-access series “24/7” premieres an all-new edition when “24/7 Mayweather/Ortiz” debuts Saturday, Aug. 27 at 10:00 p.m. ET/PT. The four-part series will air for three consecutive Saturday nights before the finale airs the night before the welterweight championship showdown in Las Vegas.

Dan Rafael of espn.com is reporting that WBC Super Welterweight champion Saul Alvarez will defend his crown against Alfonso Gomez on September 17th in Los Angeles as part of a split site doubleheader that will be part of the Floyd Mayweather – Victor Ortiz televised undercard.

“It’s going to be an historic pay-per-view. It will be an amazing experience because the fans at Staples Center will be able to see the live feed from Las Vegas and also see Canelo Alvarez fight live that night, and the people in Las Vegas can see the live feed from the Canelo fight in the Staples Center,” Golden Boy promoter Richard Schaefer told ESPN.com.

“You’re going to have two HBO crews and they’ll give it back and forth between L.A. and Las Vegas. It’s going to be great,” said Schaefer, who is in Las Vegas promoting Saturday’s Amir Khan-Zab Judah junior welterweight title unification fight.

“To be able to see Mayweather-Ortiz and then add to that Erik Morales and Canelo Alvarez against Alfonso Gomez, and a young and emerging fighter who is tremendously talented in Jessie Vargas, it’s sort of like a little bit of everything on this pay-per-view,” Schaefer said.

“You can go to the fight at the Staples Center for as little as 50 bucks, which is the price of a closed circuit ticket (to see the pay-per-view view in Las Vegas). So you could see the pay-per-view on the big screen at Staples plus see Canelo Alvarez. That’s a pretty good deal, isn’t it?”

“For Gomez, he’s been waiting for an opportunity like this,” Schaefer said. “There was a time (in December 2010) when he was supposed to fight (Julio Cesar) Chavez Jr. but Chavez had to pull out. Now he gets to show what he’s all about against (another) big star from Mexico, Canelo Alvarez. I know Alfonso Gomez will come ready and will give Canelo a helluva fight. I told Canelo he better be ready because this guy is coming to win.”

NEW YORK CITY -In many ways boxing is theater. The fighters – the actors; the ring – their stage.

But when a press conference for one of the most anticipated fights of 2011 takes place in an actual theater, the Hudson Theater just away from Times Square, boxing isn’t just theater anymore…it’s THEATER.

For the two-plus hours I occupied my seat on the first floor of the triple-tiered playhouse, I was aching for popcorn, dying for a large soda.

The kick-off press conference for September 17 Floyd Mayweather – Victor Ortiz welterweight title bout had all the bells and whistles of a Broadway show.

The theater was dark, spotted lights littered the walls and ceiling. The closed red curtain on stage was used as the backdrop for a giant projector looped both Mayweather and Ortiz’s greatest hits, as well as scenes from outer-space — keeping in theme with the “Star Power” label given to the their upcoming scrap.

At about noon, the two hundred or so fans that had formed a line hugging the exterior of the theater on 44th Street were let in. They filled the two upper balconies. With the fans came buzz; excitement. Some of them had been there since 8:45 am. Two others drove all the way to the Big Apple from Virginia just to be in the same room as the man they consider to be the greatest active fighter.

Immediately after entering the theater, fans with dueling interests began belting out support for their respective fighters. Chants of “Ortiz! Ortiz!” were quickly drowned with boos from the pro-Mayweather crowd. The next round of “Ortiz!” chants were countered with triumphant choruses of “Money! Money!” It was as if we were watching some sort of musical — the kind where the actors ask the audience to clap and sing along to each song.

Then, at about 12:45 pm or so, a deep voice came over the speaker system as the theater lights got even dimmer.

“Please take your seats, the press conference will begin shortly.”

I swore he was going to ask if we could please remain silent throughout the duration of the movie.

Anyway, after a mini-documentary of Victor Ortiz was shown, a spotlight revealed Ortiz to be in the back of the theater. With music blaring over the speakers, he slowly made his way to the stage, stopping to shake a few hands, pose for a few pictures, and blow kisses to the fans up top.

The same went on for Mayweather. A mini-documentary followed by a WWE-like walk to the stage.

Once on stage, both fighters faced-off. We’ll call it a draw. Nobody blinked; it seemed like it lasted forever.

The red curtain finally went up, revealing a giant promotional banner and a podium, and just like that, Act I was underway.

Aside from the spectacular setting of this particular press conference, the content was typical. Mayweather was sold as the greatest active fighter; Ortiz billed as a heavy-handed rising star. Both can be debated, I suppose, but both have earned those reputations.

The opening Act did have two moments that had me at the edge of my seat, however.

The first came from the mouth of Victor Ortiz, who riled up the Mexicans in the crowd when he said this:

“I hope not offending anyone, but July 7th 1985 — there’s going to be a repetition on September 17th. It was Mr. Roger Mayweather vs. Mr. Julio Cesar Chavez!”

Ortiz slapped both hands on the podium and briskly walked away from the microphone. Only feet way, Floyd Mayweather remained expressionless.

When it was Mayweather’s turn to speak, he only threw one jab Ortiz’s way, perhaps in response to the JCC-Roger Mayweather dig. Money May just casually mentioned that he’d “a ton of money for this fight,” while Ortiz would make some “good money.”

He did throw some bigger shots toward the media, however. And after delivering those blows, he followed up by offering some praise.

“To the media, and everyone’s entitled to write what they want to write, and I just want to let you guys know that my children are a lot older now and are able to go on the computer and read the stories that you guys write,” Mayweather said.

He continued, “You turn the tables…do you want me to write negative things about you just because I won’t give you guys a story, so let me write my own stories and make up stories? It’s not right.”

Moments later, praised the media for keeping him relevant even when he is out of the ring.

Both points noted. Although, to his second point, I would just argue that his actions keep him relevant — the media are just writing their reactions.

The press conference had a little this, a little that. It was an eventful first scene.

At times it was over-the-top, flashy, and flat-out dramatic. The fans seemed to enjoy that, though — which of course is great.

I thought it was an above-average opening Act myself. It did what it was supposed to do: lay the groundwork for the rest of the performance, set the scene.

They’ll be other Acts along the way — other stops here and there. But ultimately, we’ll all have to wait a few months — September, in fact — to see how this particular piece concludes. The setting will have changed by then, too; to the MGM Grand in Las Vegas, Nevada. A fitting place for the final Act of “Star Power” to take place.

Kyle Kinder can be reached at Twitter.com/KyleKinder or [email protected]

Photo by Claudia Bocanegra

WBC Welterweight champion Ortiz talks about his September 17th bout with Floyd Mayweather

Pound for Pound King Floyd Mayweather talks about his September 17 bout with Welterweight kg Victor Ortiz

Floyd Mayweather and Victor Ortiz meet the media in New York to announce their September 17th showdown in Las Vegas

Golden Boy CEO Richard Schaefer breaks down the September 17th showdown between Floyd Mayweather and Victor Ortiz

Dan Rafael of espn.com is reporting that September 17th Welterweight bout between Floyd Mayweather and WBC champ Victor Ortiz will be televised by HBO PPV and will have some of HBO’s sister networks such as as TBS and TNT involved with promoting the telecast.

“We have finalized our deal with HBO. We obviously had very intense negotiations,” Golden Boy Promotions CEO Richard Schaefer told ESPN.com. “What we wanted to do is ensure that all the different Time Warner (HBO’s parent company) assets will be in play one way or the other, including the Turner Broadcasting assets and the Time Inc. assets, which is their magazines.”

t is a significant development for HBO, which was rocked earlier this year by the loss of pound-for-pound king Manny Pacquiao when Top Rank promoter Bob Arum took Pacquiao’s May 7 fight against Shane Mosley to rival Showtime, which handled the pay-per-view production and distribution.

Did that help Schaefer make a favorable deal?

“I’m sure it didn’t hurt,” he said. “Do I think HBO was especially motivated to get the biggest and widest exposure? Sure. HBO is very motivated, and Time Warner is very motivated to show the boxing world and public what they can do. I was negotiating with very willing partners.”

“We wanted to make sure all other assets that HBO has available will be fully utilized to support this fight and give it the widest possible exposure,” Schaefer said. “I am very happy that HBO Sports and HBO senior management were very open and that we had productive conversations, which fell on open ears. HBO seems very motivated and excited to show the world what they can do utilizing their vast array of assets.”

One concrete example of how the fight will gain wider exposure than just on HBO: The reality series “24/7,” which follows the buildup of major HBO PPV fights, will be replayed on one of the Turner networks, Schaefer said. The most likely would be TNT, TBS or truTV.

Schaefer said he did engage Showtime, which was interested in Mayweather-Ortiz.

“We had conversations with them,” Schaefer said. “We explored alternatives with Showtime, but we did not go that far.”

Schaefer also revealed the title of the fight: “Star Power.”

“Mayweather is the biggest star, and Victor Ortiz is one of the most powerful guys in the sport. He knocks everybody down,” Schaefer said. “You have a star fighting a guy with great power. You have a guy in Mayweather who attracts star power. You go to a Mayweather fight and it’s a who’s who showing up. It’s ‘Star Power.’”

“Floyd was very much involved as it relates to the marketing strategy. He came with very specific ideas and requests as it relates to what he wanted to see,” Schaefer said.

Schaefer also revealed that Saul Alvarez and Erik Morales could be part of a mega Pay Per View undercard lineup

“If we can get Canelo and Morales both on the pay-per-view, I think the sky’s the limit of what we can do in pay-per-view,” Schaefer said. “That would make it an even bigger event for the fans.”

Floyd Mayweather Jr.-versus-Victor Ortiz: Tune-up or tease?

The tune-up, of course, is a widely-held interpretation of Mayweather’s Twitter-delivered announcement that he’ll fight Ortiz on Sept. 17. Mayweather can’t go to the corner convenience store without speculation about whether he’s closer to fighting Manny Pacquiao.

The Ortiz bout is full of reasons to guess Mayweather is once again moving in that direction. Top among them is that Ortiz is a left-hander, making him the perfect vehicle for a test flight before a showdown with the left-handed Filipino Congressman.

I’d like to believe it. I really would. But the guess here is that Mayweather is more interested in a payday than Pacquiao.

Anybody who calls himself Money needs a lot of it to live up to the nickname. By the time Mayweather answers an opening bell against Ortiz, 17 months will have come and gone since he collected a guaranteed $22.5 million for a decision over Shane Mosley.

His bills over that time are only a guesstimate, but if a reported $3.4 million debt to the Internal Revenue Service and betting slips are the fire, lots of cash has been going up in smoke. Mayweather proudly displayed a winning wager for $37,725.75 on a NBA bet in the last tweet that got him any attention. I didn’t see any losing slips in his tweet Tuesday about Ortiz. But I’m betting they are there.

Add to that, there are undisclosed legal bills. He faces four felonies and four misdemeanor charges for an alleged domestic abuse incident with his former girlfriend and mother of his kids. A preliminary hearing in Las Vegas is scheduled for Oct. 20.

Then, there are two misdemeanor assault charges for alleged incidents with security guards. One case is scheduled for trial on Sept.1, also in Las Vegas.

In Ortiz, the shrewd Mayweather has again calculated that he can earn the most money for the least risk. Ortiz won over a lot of fans with his gritty victory Andre Berto. Ortiz is an emerging star, which means he’ll generate pay-for-view business. But he looks to be a fight or two away from being able to contend with the accomplished Mayweather. If Berto could find openings to knock down Ortiz twice, the precise Mayweather figures to find many.

Ortiz will have some apparent advantages, including Mayweather’s long layoff and potential distractions that will force him to divide time and energy between court and gym.

Then, there’s age. At 24, Ortiz is 10 years younger than the 34-year-old Mayweather. Ortiz also won’t surrender any of the size that left Juan Manuel Marquez with no chance in a loss to Mayweather, who looked as if he was at least 160 pounds when he entered the ring after refusing to step on the scales for HBO. Ortiz was reported to be at 165 pounds on the night he beat Berto in a welterweight bout.

Yeah, Ortiz has a few chances. But his skills have yet to mature into the kind of threat that can upset the clever and careful Mayweather.

There’s speculation that Mayweather won’t fight Pacquiao until, or if, the Filipino gets old. Turn that theory upside down, and you might have a reason for facing Ortiz now: Mayweather is fighting Ortiz before he gets better.

If talk about Pacquiao helps sell the fight and thereby generate a bigger cut of the pay-per-view revenue, Mayweather won’t stop it. He’ll play along in another tease that will keep him out of debt and undefeated.
Remembering Genaro Hernandez

Genaro Hernandez lost his fight to cancer Tuesday with the quiet dignity and unshakeable courage that characterized him in and out of the ring.

“He was so damn brave,’’ said longtime publicist Bill Caplan, who accompanied Hernandez, nicknamed Chicanito, on eight trips to and from Houston for treatment during the last few years. “The cancer was in submission, but on the fifth or sixth trip to Houston it was back. Gernaro never complained. Never.
“Through it all, he was as gutsy as he ever was in the ring.’’

Caplan remembered Hernandez’ fight with Azumah Nelson in 1997 in Corpus Christi, Tex. Hernandez was leading on the scorecards when he was hit in the throat after the bell ending the seventh round. Referee Laurence Cole threatened to disqualify Nelson, who held the World Boxing Council’s super-featherweight title.

“If Genaro had stayed on the canvas, he would have won the fight,’’ Caplan recalled. “But he told Cole that he didn’t want Nelson to lose that way. He asked that the fight continue. Cole said OK. Genaro won a split decision.

“I’ve seen a lot of things, but never anything that noble.’’

Caplan started sobbing. He couldn’t say anything more. He didn’t have to.

Funeral services are scheduled for Monday, 11 a.m. (PST), at Resurrection Church, 3324 Opal Street in East Los Angeles. Hernandez was 45.

NOTES ON A SCORECARD
· Mike Tyson, Julio Cesar Chavez and Kostya Tszyu will be formally inducted to the Boxing Hall of Fame Sunday in Canastota, N.Y. Here’s hoping the ceremonies will include a Genaro Hernandez memorial.

· Instead of Jobing.com, an NHL Arena, in Glendale, Ariz., super-middleweight Jesus Gonzales’ next fight, scheduled for July 8 against Henry Buchanan (20-2, 13 KOs) of Maryland, has been moved to U.S. Airways Center, the Suns home, in downtown Phoenix. That means Gonzales (26-1, 14 KOs) returns to the scene of his only defeat, a loss by eighth-round stoppage to Jose Luis Zertuche in 2005. Gonzales has long wanted to avenge the loss to Zertuche. It doesn’t look as if he’ll get that chance, but he can alter a record in the only place he’s never been a winner.

Las Vegas, NV (June 7)…The wait is over and once again Floyd “Money” Mayweather delivers as the undefeated six-time world champion announced today via his Twitter account @floydmayweather that he will return to the ring on Saturday, September 17, to face the hard-hitting and explosive current WBC Welterweight World Champion “Vicious” Victor Ortiz in what is now the biggest international boxing event of 2011.

The announcement of the fight, which will take place on Mexican Independence Day weekend, widely considered boxing’s biggest weekend, sends shock waves across the sports pages as there is no denying that the younger, stronger and current champion Ortiz poses an extremely credible threat to Mayweather, who returns to the ring after a 16-month hiatus. It is a highly competitive and very dangerous match-up that will give fans a chance to see the sport’s biggest star against the sport’s newest star in one ring on one very special night of boxing action.

“I am ready to return to the ring and give my fans a fantastic night of boxing by fighting the best out there and for me, that is Victor Ortiz,” said Mayweather. “He is the current champion and an extremely talented fighter who showed amazing skills, and heart, in his last performance against Andre Berto. At this stage of my career, these are the challenges I look for, a young, strong, rising star looking to make his mark in boxing by beating me. Like the rest of my opponents, he is going to try to prove that he can beat me. I commend him for accepting the fight, but on September 17, Ortiz is just going to be another casualty, the 42nd one who tried and failed. Trust me, I will be ready.”

“I respect Mayweather because he has been a champion for many years and I know he will be ready, but so will I,” said Ortiz. “I’m a strong fighter and I have worked really hard to silence my critics. I’m a world champion for a reason and I am not going to let go of my title any time soon. This is going to be a great fight, but I will remain a world champion for many years to come.”

Floyd Mayweather (41-0, 25 KO’s) remains boxing’s biggest attraction, wowing crowds and generating record pay-per-view numbers each time he steps into the ring. In his last ring appearance on May 1, 2010, Mayweather dismantled Sugar Shane Mosley in a lopsided unanimous decision victory. Mayweather is no stranger to fighting on Mexican Independence Day weekend either, as prior to his sensational win over Mosley, he took on Mexican boxing star Juan Manuel Marquez on September 19, 2009, beating his opponent in spectacular fashion. During his extraordinary career, he has amassed wins over world champions such as Diego Corrales, Jose Luis Castillo, Arturo Gatti, Zab Judah, Oscar de la Hoya and Ricky Hatton.

Victor Ortiz (29-2-2, 22 KO’s) is on fire. He is riding a six-fight undefeated streak including his sensational win over Andre Berto on April 16 of this year. The hard-punching southpaw proved himself throughout their 12-round battle when he survived a knock down in the sixth round and came back to drop Berto at the end of the sixth round in one of the most exciting fights in boxing this year. Ortiz, who was already known as one of the most powerful young fighters in the sport but was questioned in the past for his desire, showed the world that his heart matches his hands of steel when faced with the best in boxing.

“When Floyd fights, everyone stops to watch and this is an exciting time for boxing as it always is when Floyd steps into the ring,” said Leonard Ellerbe, CEO of Mayweather Promotions. “There is no better showman than Floyd and he backs up his legacy with amazing, one-of-a-kind skills. Victor Ortiz has shown us that he is a great fighter too and for the two of them to meet makes for a gigantic night for fans all over the world. It’s always a thrill to see Floyd fight and it’s even better when he faces the best out there such as a true champion like Ortiz. This is going to be a fight to remember. Sports fans have a lot to look forward to on September 17.”

“There is no doubt that September 17 will again be this year’s biggest night of boxing worldwide,” said Richard Schaefer, CEO of Golden Boy Promotions. “When Floyd Mayweather fights, it is an event which brings fight fans, sports fans and the general public together to see this truly gifted athlete perform. Every year Floyd sets the bar and standard for most pay-per-view buys and this year will be no different. In Victor Ortiz, he is facing a young, strong and highly motivated world champion who knows that a win over the pound for pound champion will catapult him into superstardom. The stage is set and I can’t wait for the showdown of the year.”

Mayweather vs. Ortiz is promoted by Mayweather Promotions and Golden Boy Promotions. A nationwide press tour is being planned for the week of June 20 with additional details about it and the fight to be announced shortly.