By Norm Frauenheim–
It’s an intriguing weekend. Jermell and Jermall Charlo, maybe the most interesting brothers since the Klitschkos, are on one card, each in title fights.
Yuniel Dorticos and Mairis Briedis fight in a cruiserweight final of a concept, the World Boxing Super Series (WBSS), that somehow is back during a Pandemic that has made so much else oh-so forgettable. Josh Taylor is back for the first time in 11 months in a mandatory defense against challenger Apinun Khongsong in a London bout that could set up a long-awaited junior-welterweight showdown with Jose Ramirez.
It’s a loaded Saturday that tempts those of us – most of us – outside of the bubble to take a look. Maybe this is it, the moment when boxing begins to show it is ready to come out from behind closed doors and back under the marquee lights.
Hope springs eternal these days.
Then again, feints do, too.
Start with the Charlos, twins separated by only a vowel and six pounds. Jermell (33-1, 17 KOs) hopes to add Jeison Rosario’s (20-1-1, 14 KOs) two belts to his own, the World Council’s 154-pound belt. Jermall (30-0, 22 KOs) defends his WBC 160-pound belt against Sergiy Derevyanchenko (13-2, 10 KOs).
The Charlos are a good story. But they’re not a pay-per-view story. Not during a Pandemic or before one. Post-Pandemic, maybe. Even before Covid, their evolving careers were short of a major bout and name recognition. Nevertheless, a PPV tag, $74.95, has been attached to their featured bouts on a Showtime card (7 p.m. ET/ 4 p.m. PT) from the Mohegan Sun in Uncasville, Conn.
Will anybody pay to watch? Put it this way: Not many have been watching bubble bouts without the PPV price tag. Blame the economy. There’s not much disposable income. No stimulus from a deadlocked Congress, either. Fan interest has declined as much as the household budget. Fewer and fewer fans are watching.
There wasn’t much marketing momentum last Saturday in Showtime’s telecast of Erickson Lubin’s dull victory over Terrell Gausha. According to Nelsen, ratings for the Lubin-Gausha-featured card averaged 116,000 viewers. It peaked at 122,000, the smallest since Showtime resumed its boxing schedule August 1.
The trend seems to say — make that scream — for a couple of terrific bouts without the PPV investment. Boxing is in desperate need of some good advertising. The Charlo twins could do exactly that. They could retain an audience and perhaps bring back a few of those who have already left the building. But a PPV price tag threatens to keep them away, leaving the game wrapped in a buzz-less bubble.
Maybe, that changes on Oct. 17 when Vasiliy Lomachenko and Teofimo Lopez meet on ESPN in a lightweight bout loaded with pound-for-pound significance. It’s a fight still in the bubble, yet without a PPV tag.
Maybe, it only changes with what would be a surprising return of Canelo Alvarez, the leading PPV star over the last couple of years., The Athletic reported Thursday that Canelo is talking to DAZN, which he had sued along with his promoter, Oscar De La Hoya. The suit was dismissed for a technicality. A simple rewrite would restore it. An amended lawsuit is due Monday. According to The Athletic, DAZN is offering Canelo $20 million, about $15 million less than the per-fight purse included in his original contract with the streaming service.
Maybe, maybe. Maybe, Terence Crawford is close to a deal to fight Kell Brook on Nov. 14. Maybe, fans will be allowed to sit in socially-distanced seats for Tyson Fury-Deontay Wilder 3, targeted for Dec. 19 at the brand new Allegiant Stadium, the Raiders new home in Las Vegas.
The bubble is full of more maybes than real fights. Don’t make the fans pay for the little that is real. They can’t afford it. Neither can boxing.
